Brand Tone

Empathetic, Educational, Trustworthy, Premium, Holistic, Community-Oriented

Brand Values

• •Wellness & Healing
• •Quality & Purity
• •Education & Empowerment
• •Transparency
• •Compassion & Empathy
• •Community & Giving Back
• •Longevity, Happiness, Good Fortune

Best Practices

• •Lead with Empathy and Understanding: Always address the customer's potential needs (stress, pain, sleep issues) with a caring and supportive voice, reflecting the founder's journey.
• •Prioritize Education and Transparency: Clearly explain product benefits, ingredients, and sourcing. Use accessible language and avoid overly technical jargon unless explained. Link to lab reports or educational resources.
• •Highlight Quality and Natural Ingredients: Consistently mention "organic," "natural," "plant-based," and "premium" when describing products and sourcing.
• •Incorporate the Founder's Story and Mission: Weave elements of Vivian Fellman's journey and the "why" behind Kota Botanics™ into storytelling to reinforce authenticity and connection. The meaning of "Kota" (longevity, happiness, good fortune) can also be subtly referenced.
• •Maintain a Hopeful and Empowering Tone: Focus on the positive impact of the products and the brand's commitment to helping people improve their lives and find balance, comfort, and well-being.

Social Perception

Trusted Source for CBD/THC, Effective Products, Founder-Driven & Authentic, Community-Focused, Premium Quality

Copy Examples

• •Headline: Find Your Calm, Naturally. Body: "Life can be overwhelming. Our organically-grown CBD is here to help you rediscover your peace and balance. Rooted in care, crafted for your well-being. #KotaBotanics #NaturalWellness"
• •Headline: Wellness, Backed by Nature & Science. Body: "Curious about how full-spectrum CBD can support your health? Explore our Wellness Guides or chat with our knowledgeable team. We believe in transparency and empowering your journey to feeling your best. #KotaEmpowers #CBDeducation"
• •Headline: From Our Family's Journey to Yours. Body: "Kota Botanics™ was born from a mother's search for relief. Today, we bring that same dedication to quality and compassion to every product we offer, helping you live a happier, healthier life. #KotaCares #FoundersStory"
• •Headline: Experience the Purity of Kota. Body: "Indulge in our Bliss CBD Gummies, made with real fruit, organic hemp, and a commitment to purity. No artificial additives, just natural support for your daily bliss. Because you deserve the best. #PremiumCBD #OrganicWellness"
• •Headline: Wellness That Gives Back. Body: "Every Kota Botanics™ purchase helps us support No Kid Hungry. Join us in our mission to nurture well-being in our communities, one bottle, one gummy, one life at a time. #KotaGivesBack #CommunityWellness"