Brand Tone

Sentimental, heartfelt, and deeply personal. Gentle and emotive, evoking feelings of love, warmth, and connection. Uses powerful emotional triggers, focusing on the joy of giving and the profound impact of receiving a meaningful gift.

Brand Values

• •Family First: Every team member holds family high, guiding product creation.
• •Emotional Connection: Creating products that provide warmth and security, acting as carriers of love and support.
• •Sincerity and Authenticity: Reinforcing commitment to authentic emotional expression through direct messages and testimonials.
• •Creating Lasting Memories: Facilitating cherished moments and lasting memories through commemorative items.

Best Practices

• •Lead with Emotion, Justify with Logic: Start all copy with the emotional benefit, then support with product features.
• •Use Storytelling: Frame products within a narrative, talking about the 'why' behind the gift to create powerful connections.
• •Speak the Customer's Language: Use simple, personal, and relatable words; avoid jargon for a heartfelt conversational tone.
• •Focus on 'You' and 'Your': Address the customer directly, centering copy on their desire to make a loved one feel special.
• •Leverage Testimonials as Proof: Integrate customer quotes and stories throughout marketing materials for powerful emotional endorsement.

Social Perception

Perceived as a reliable provider of high-quality, emotionally significant gifts. Customers highlight 'perfect' product quality and 'flawless' customer service, delivering not just a product, but an 'invaluable feeling' and an experience that can bring recipients to 'tears of joy'.

Copy Examples

• •More than a gift, it's a hug she can hold onto forever. For the wife who is your everything, give a message that never fades.
• •Wrap your daughter in the warmth of your words. This blanket is more than just soft fabric; it’s a constant reminder that no matter the distance, your love is always there to comfort her. Perfect for movie nights, reading in bed, or any moment she needs to feel close to home.
• •Some feelings are too big for words, but they can be worn close to the heart. Our engraved heart-pendant reminds her of your limitless love, every single day. #Kosteppe #GiftFromHusband #LoveEngraved
• •A Gift That Will Bring Tears of Joy...
• •Bridge the Distance. Give the Gift of Your Words and Warmth.