Brand Tone

Authentic & Passionate, Nostalgic & Heritage-Rich, Approachable & Customer-Focused, Reliable & Value-Oriented, Innovative

Brand Values

• •Sound Quality
• •Heritage & Originality
• •Innovation
• •Customer Satisfaction & Trust
• •Value
• •Accessibility

Best Practices

• •Lead with Heritage, but Don't Dwell in the Past: Always acknowledge the 1958 origin and "The Sound of Koss®" tagline. Frame innovation as building upon this strong foundation, not departing from it.
• •Focus on the Listening Experience: Describe how the headphones make music *feel* and sound. Use emotive language that connects with the joy of music, rather than just listing technical specs.
• •Emphasize Reliability and Trust: The Limited Lifetime Warranty is a powerful asset. Weave it into messaging to underscore durability, customer commitment, and value.
• •Be Authentic and Approachable: Use clear, honest language. Avoid overly technical jargon unless speaking to a specifically audiophile audience. The tone should feel like a trusted friend sharing their passion for great sound.
• •Embrace the "Iconic" and "Classic" Status: For products like the Porta Pro, lean into their recognized status and retro appeal. This resonates with existing fans and attracts new users looking for timeless design and proven performance.

Social Perception

Respected Legacy Brand, Audiophile Darling (for specific models), Good Value & Reliable, Retro/Nostalgic Appeal, Mixed Views on Build Quality (for budget models), Less Mainstream Hype, American Made (Historically)

Copy Examples

• •Headline: The Original Sound. Since 1958. Body: Experience the legacy of sound with Koss. From the first stereophone to today's audio innovations, we're still all about one thing: bringing you closer to the music you love. That’s The Sound of Koss®.
• •Headline: Your Music. Your Comfort. Our Promise. Body: With iconic designs like the Porta Pro and a Limited Lifetime Warranty on all our wired headphones, Koss is built for lifelong listening. Feel the sound, embrace the comfort.
• •Headline: Legendary Sound Doesn't Need to Shout. It Just Needs to Be Heard. Body: Discover why audiophiles and everyday listeners have trusted Koss for generations. Pure, accurate sound that speaks for itself. Find your Koss.
• •Headline: Retro Vibe. Modern Sound. Timeless Koss. Body: Rock the classic look with the sound quality you demand. Koss headphones blend iconic style with the audio performance that started it all. #KossClassics
• •Headline: Invest in Sound. Protected for Life. Body: Why settle? Get the immersive audio experience you deserve with Koss Stereophones. And with our Limited Lifetime Warranty, it's a sound investment.