Brand Tone

Warm and Sentimental, Customer-Centric and Reassuring, Enthusiastic and Passionate, Direct and Informative

Brand Values

• •Personalization and Individuality
• •Quality
• •Customer Satisfaction
• •Connection and Memories
• •Trust and Security

Best Practices

• •Maintain Warmth in All Communications: From website copy and product descriptions to customer service emails and FAQs, ensure the language is consistently approachable, empathetic, and friendly.
• •Show, Don't Just Tell, Quality and Care: Instead of just saying "high quality," describe aspects like "vibrant, long-lasting prints," "durable ceramic," or "carefully packaged to ensure safe arrival." This backs up the claims with tangible details.
• •Highlight the 'Made to Order' Aspect: Emphasize the care and attention to detail that goes into each personalized product. Use phrases like 'handcrafted with love' or 'specially created for you'.
• •Encourage User-Generated Content: Showcase customer photos and testimonials prominently. This adds authenticity and social proof to the brand's claims.
• •Personalize the Customer Journey: Use customer names and order details in email communication to create a more personal experience.

Social Perception

Customers perceive Kossby positively regarding product quality for gifts, the appeal of personalization, and responsive customer service. They appreciate the uniqueness of the items for occasions like surprise gifts. Primary association is with personalized mugs and gifts intended to be sentimental.

Copy Examples

• •Turn everyday moments into cherished memories with a personalized mug.
• •Celebrate individuality and the bonds we share with a unique, custom-made gift.
• •Delivering joy with every order, crafted with care and designed just for you.
• •We're not about mass production; we're about making *your* moments shine.
• •Create a lasting memory with a personalized plaque, a gift that will be treasured for years to come.