Brand Tone

warm, caring, and friendly/approachable. This also includes a modern and slightly playful undertone.

Brand Values

• •Handmade Quality & Craftsmanship
• •Original Design
• •Care and Affection
• •Focus on Children and Family
• •Customer Happiness

Best Practices

• •Emphasize "Handmade with Love": Consistently use words like "cariño" (care/affection), "amor" (love), "dedicación" (dedication), and "hecho a mano" (handmade) to reinforce the personal, artisanal nature of the products.
• •Keep it "Cool" and Modern for Kids: Incorporate youthful, positive, and slightly playful language when referring to children (e.g., "cool kids," "little originals," "woven wonders") while maintaining an overall warmth.
• •Focus on Quality and Originality: Regularly highlight "diseño original" (original design) and "máxima calidad" (maximum quality) to build trust and justify the value of handcrafted items.
• •Speak from the Heart: Adopt a sincere and genuine voice. Imagine you're talking to a close friend about a gift for their new baby. This will help maintain the warm and caring tone.
• •Showcase Customer Joy: Use snippets of positive customer feedback (with permission) or frame copy around the happiness and special moments your products create for families. This reinforces the emotional connection to the brand.

Social Perception

Customers perceive Koso Handmade very positively. They are seen as a brand that delivers beautiful, high-quality products with appreciation for the handmade aspect and the perceived love and dedication invested in each item.

Copy Examples

• •Headline: Little Treasures, Handmade with Love. Body: Discover Koso Handmade: unique, woven wonders crafted with care for your cool kid and baby. Because every stitch tells a story.
• •Headline: Wrap them in Softness. Gift them Koso. Body: Searching for that perfect, heartfelt gift? Our hand-crafted baby essentials are made with the utmost quality and affection, ready to create smiles.
• •Headline: Original Designs for Your Little Originals. Body: At Koso Handmade, we pour our hearts into every unique piece. Modern, handmade style for the coolest babies and kids on the block.
• •Headline: More Than Just Handmade. It's Koso-made. Body: Feel the warmth and dedication in every thread. Our special collection for babies and moms is designed to be cherished.
• •Headline: For Precious Beginnings & Cherished Moments. Body: Koso Handmade brings you beautifully crafted textile gifts, lovingly made to celebrate new life and the joy of family. Explore our gift boxes today.