Brand Tone

Professional, technical, expert, direct, and solution-oriented.

Brand Values

• •Expertise and Specialization
• •Quality and High Standards
• •Innovation and Problem-Solving
• •Reliability and Trust

Best Practices

• •Maintain a Professional and Expert Voice: All copy should be clear, confident, and precise. Avoid overly casual language, slang, or humor. The focus should be on demonstrating technical proficiency and industry knowledge.
• •Be Solution-Oriented: Frame all communications around solving a problem or meeting a specific business need. Instead of just listing features, explain how those features benefit the client's operations, especially in relation to compliance and efficiency.
• •Emphasize Trust and Quality: Consistently use keywords like 'experts,' 'specialists,' 'guarantee,' 'high-quality,' and 'reliability' to reinforce the brand's core values.
• •Know Your Audience: All content should be written for a B2B audience with at least some familiarity with ERP systems and business management. Avoid overly simplistic explanations, but ensure technical details are communicated clearly.
• •Create a Unified Brand Identity: It is highly recommended that the company clarify the relationship between the Mexican and Danish entities. If they are separate, this should be made clear. If they are related, the branding should be unified to avoid confusion and present a stronger, more cohesive global presence.

Social Perception

Neutral and limited to the niche B2B sectors they serve, with client acquisition likely through direct sales or industry contacts rather than public-facing marketing efforts due to limited social media engagement and public reviews.

Copy Examples

• •Is your ERP ready for the latest SAT regulations? We are experts in Microsoft Dynamics and ensure your compliance. Avoid risks, optimize your operations. Contact Kosmos Tek.
• •Your Microsoft Dynamics NAV & Business Central Specialists in Mexico. From electronic invoicing to custom software solutions, we provide the expertise to elevate your business.
• •Did you know that a proper ERP implementation can significantly reduce operational errors? Our software factory designs solutions tailored to your business needs within Microsoft Dynamics. Discover how. [Link to a blog post]
• •Unlock the full potential of your Microsoft Dynamics ERP
• •We are more than consultants; we are your strategic partners in business technology. With a proven track record and a portfolio of diverse clients, we guarantee a high-quality implementation and support tailored to the growth of your company.