Tono de Marca

Aspirational & Appreciative, Knowledgeable & Curatorial, Enthusiastic & Engaging, Chic & Sophisticated, Direct & Informative

Valores de Marca

• •Authenticity
• •Exclusivity & Rarity
• •Quality & Craftsmanship
• •Sustainability & Circularity
• •Appreciation for Design History
• •Customer Trust

Mejores Prácticas

• •Embrace "Archive" Language: Consistently use words that evoke rarity, curation, history, and discovery (e.g., "unearth," "vintage," "heritage," "curated," "rare find," "timeless," "iconic," "legacy").
• •Highlight Authenticity & Quality: Always subtly weave in the assurance of authenticity and the superior quality of the items. Mention meticulous inspection or unique characteristics that speak to craftsmanship.
• •Balance Enthusiasm with Sophistication: While being engaging, especially on platforms like TikTok (using emojis, exclamations), maintain an underlying tone of sophistication and respect for the luxury items. Avoid overly casual slang that might detract from the high-end nature of the products.
• •Educate & Tell a Story: Briefly share interesting details about a piece's era, designer, or unique features. This reinforces the "knowledgeable curator" aspect of the brand and adds value beyond just the item itself.
• •Visual-Verbal Cohesion: Ensure the copy complements the visual style. If images are chic and minimalist, the copy should be refined. If showcasing a bold, unique piece, the copy can be more evocative and highlight its distinctiveness. Maintain consistency across all platforms, adapting slightly for each audience while keeping the core tone intact.

Percepción Social

Trusted Source for Unique Luxury, Curator of Desirable Pieces, Professional & Classy, Knowledgeable

Ejemplos de Copy

• •Instagram Post (Showcasing a vintage Dior necklace): Unearth a piece of fashion history. This rare Christian Dior necklace, circa [Year/Decade if known], embodies timeless elegance. A testament to enduring design, ready to become the new keystone of your collection. Explore the archive. #VintageDior #LuxuryArchive #KOSHARCHIVE #DesignerJewellery #TimelessStyle
• •TikTok Video (Quick showcase of new ring arrivals): Fresh to the Archive! ✨ Which treasure calls to you? From iconic Gucci bands to rare Vivienne Westwood orbs, your next statement piece has arrived. DM us to make it yours or tap the link in bio! #KOSHARCHIVE #VintageRings #DesignerFinds #LuxuryResale #MustHaveJewelry
• •Website Product Description (for a Chanel bag): Chanel Classic Flap: The icon needs no introduction. This vintage piece, meticulously authenticated, carries the legacy of Parisian chic. Crafted in supple lambskin with signature quilting, it’s an investment in timeless style. Condition: [Detailed description]. Dimensions: [Details]. Explore its story with KOSHARCHIVE.
• •Email Newsletter Subject Line: Inside the Archive: Rare Gems & Just-Dropped Luxury (Body Snippet): This week, KOSHARCHIVE unveils a curated selection of extraordinary vintage pieces. Discover [mention a standout item, e.g., 'a striking Fendi Baguette'] alongside newly acquired treasures from Chanel, Gucci, and more. Each item is authenticated and chosen for its unique character and enduring appeal...
• •Depop Listing (for a versatile designer scarf): Unlock endless styling possibilities with this authentic [Brand] silk scarf. A KOSHARCHIVE find, perfect for adding a touch of vintage luxury to any look. Beautifully preserved, vibrant colours. Condition: Excellent. Follow @kosharchive on IG for more curated drops! #Vintage[Brand] #SilkScarf #DesignerAccessory #LuxuryConsignment