Brand Tone

friendly, educational, approachable, and enthusiastic

Brand Values

• •Accessibility: Making authentic K-Beauty products readily available in France, both online and through their physical store in Nice.
• •Education & Guidance: Helping customers understand K-Beauty principles, ingredients, and routines to make informed choices for their skin. They offer a questionnaire on their site to help build an ideal layering routine.
• •Quality & Authenticity: Offering a curated selection of effective and popular Korean skincare brands and products.
• •Customer-centricity: Focusing on customer satisfaction, as evidenced by positive reviews regarding products and service. They provide advice for building a solid basic routine before adding "extras."
• •Community Building: Engaging with their audience on social media, fostering a supportive environment for skincare enthusiasts.
• •Passion for K-Beauty: A clear enthusiasm for Korean skincare innovations and sharing their benefits.

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your tone (e.g., "Friendly, not silly," "Educational, not condescending," "Enthusiastic, not overwhelming"). Include "do's and don'ts" for language, common phrases, and even emoji use. This serves as a guide for anyone creating content.
• •Know Your Audience Deeply: Understand their K-Beauty knowledge level, their pain points, and what excites them. Tailor the educational aspect to be genuinely helpful without being too basic or overly technical. Koshi already does this well by explaining routines and ingredients.
• •Embrace Storytelling: Share the "why" behind the brand, the passion for K-Beauty, customer success stories (with permission), and behind-the-scenes glimpses like the boutique expansion. This builds authenticity and connection, reinforcing the friendly and personal aspects of the tone.
• •Be Consistent Across All Channels: While the format might change (e.g., short TikToks vs. more detailed blog posts), the core tone should remain recognizable. Whether it's a product description, a social media reply, or an email, it should sound like it's coming from the same friendly and knowledgeable KOSHI COSMETICS.
• •Train and Empower Your Team (and Influencers): Ensure anyone representing the brand understands and can embody the brand voice. Provide clear guidelines and examples. For influencers, choose partners whose natural communication style aligns with Koshi's approachable and enthusiastic tone. Regularly review content to ensure consistency.

Social Perception

generally perceived positively as a reliable and accessible source for K-Beauty in France. Customers appreciate the quality of the products, the speed of delivery, and the brand's expertise.

Copy Examples

• •Instagram Post (New Product Arrival): Bienvenue à la famille Koshi, [Product Name]! ✨ Vous rêvez d'une peau hydratée et éclatante? Ce petit bijou coréen est gorgé de [Key Ingredient 1] et [Key Ingredient 2] pour apaiser et illuminer votre teint. Parfait pour [Skin Type/Concern]! Swipez pour découvrir sa texture incroyable et dites-nous en commentaire si vous êtes aussi excités que nous! 😍 #KoshiCosmetics #KBeautyFrance #NouveauProduit #SoinCoréen #PeauRadieuse
• •TikTok Video Intro Hook: Stop scrolling si tu as la peau [Skin Concern, e.g., sèche et sensible]! ✋ J'ai LE secret K-Beauty pour toi. Chez Koshi Cosmetics, on déniche les pépites coréennes qui changent la vie (et la peau!). Aujourd'hui, on décortique [Product Type/Ingredient] – simple, efficace, et votre peau va adorer! Suis-nous pour plus d'astuces! 😉 #KoshiTips #SkincareCoréen #PeauSensible #RoutineBeauté #NiceFrance
• •Facebook Ad (Promoting a Blog Post/Guide): Le double nettoyage, mythe ou miracle K-Beauty? 🤔 Chez Koshi Cosmetics, on vous dit TOUT! Découvrez notre guide complet pour maîtriser cette étape essentielle et dire adieu aux impuretés. Prêts pour une peau transformée? Cliquez ici pour lire l'article et shoppez vos essentiels! 👇 [Link] #KBeautyFacile #DoubleNettoyage #ConseilsPeau #KoshiCosmetics #SoinVisage
• •Website Banner (Homepage): Votre porte d'entrée vers l'éclat K-Beauty! ✨ Explorez notre sélection pointue de soins coréens authentiques. Conseils personnalisés et pépites venues de Séoul vous attendent. Prête à révéler votre plus belle peau avec Koshi Cosmetics? #KBeauty #SoinDeLaPeau #CosmétiquesCoréens #MadeInKorea #KoshiNice
• •Email Newsletter Snippet (Highlighting a Brand Value - Education): Chez Koshi, on adore vous aider à comprendre ce que vous mettez sur votre peau! 🤓 Cette semaine, focus sur la [Ingredient, e.g., Centella Asiatica]: cet ingrédient star de la K-Beauty est un véritable super-héros pour calmer les peaux irritées. Découvrez notre sélection de produits à base de Centella et pourquoi votre peau vous remerciera! [Link to Products] Avec amour et glow, L'équipe Koshi Cosmetics. #KBeautyEducatif #CentellaAsiatica #PeauApaisée #IngredientFocus #KoshiCosmetics