Brand Tone

Helpful & Service-Oriented, Community-Focused, Trustworthy & Reliable, Approachable & Friendly, Ambitious & Innovative

Brand Values

• •Adherence to Kashrut (Kosher Standards)
• •Quality
• •Convenience
• •Customer Satisfaction
• •Community Support
• •Reliability

Best Practices

• •Be Authentically Community-Centric: Use language that resonates with the kosher-keeping community. Understand their specific dietary needs, holidays, and cultural nuances. Reference these respectfully and knowledgeably.
• •Prioritize Trust and Transparency: Clearly communicate kashrut certifications, product sourcing (if a selling point), and delivery processes. If issues arise (like the current pause in deliveries), address them transparently.
• •Maintain a Helpful and Supportive Voice: Position the brand as a partner in making kosher living easier. Offer solutions, tips (like recipes on the blog), and responsive customer service.
• •Emphasize Quality and Freshness: Consistently highlight the commitment to high-quality products, proper handling, and reliable delivery, as this is crucial for food items.
• •Consistency Across Platforms: Ensure the tone and values are reflected in all communications – website copy, social media posts, email newsletters, app notifications, and customer service interactions. This builds a cohesive and recognizable brand identity. (If/when operations resume, a clear communication strategy about the relaunch will be critical, maintaining this consistent, trustworthy tone.)

Social Perception

Positively Perceived by Target Audience, Seen as a Problem-Solver, Valued for Specialization, Current Ambiguity

Copy Examples

• •Shabbat Shalom! Spend less time shopping and more time with family. Kosherkart delivers all your kosher favorites, from challah to chicken, right to your door. Freshness and quality, guaranteed. Order by 4 PM for next-day delivery!
• •Trust Kosherkart for the finest glatt kosher meats and handpicked groceries. We meticulously source and pack every order, ensuring it arrives fresh and ready for your table. Experience the Kosherkart difference.
• •Your community's kosher kitchen, online! Discover an ever-growing selection of local favorites and imported Israeli treats at Kosherkart. Don't see your must-have item? Let us know! We're here to serve you.
• •Busy week? Let Kosherkart take grocery shopping off your plate. Easy online ordering, dedicated refrigerated delivery, and all your kosher essentials in one place. Making kosher living simpler, every day.
• •Getting ready for [Jewish Holiday]? Kosherkart has everything you need, from specialty ingredients to prepared foods. Order early and make your holiday preparations a breeze. Chag Sameach from our family to yours!