Tono de Marca

Empowering, Bold & Unapologetic, Youthful & Trendy, Expressive, Confident & Playful

Valores de Marca

• •Self-Expression
• •Individuality
• •Empowerment
• •Authenticity
• •Boldness

Mejores Prácticas

• •Channel Kenia Os's Voice (Authentically): Infuse the copy with the energy, confidence, and relatability that Kenia Os projects to her audience. Stay true to her style while representing the brand.
• •Embrace Empowerment: Every piece of copy should aim to make the reader feel more confident, capable, and ready to express themselves. Use strong verbs and positive affirmations.
• •Keep it Youthful and Relevant: Stay updated with current slang and communication styles relevant to the target demographic (Gen Z, young millennials), but avoid forcing trends that don't fit naturally.
• •Be Bold and Direct: Don't shy away from making strong statements. Use clear, concise language that conveys confidence and isn't afraid to be a little edgy or playful.
• •Focus on Self-Expression: Consistently tie product benefits back to the core value of makeup as a tool for personal expression and individuality. Highlight how KOS Beauty helps users show the world who they are.

Percepción Social

Strongly Linked to Kenia Os, Trendy & Aspirational, Empowering for Young Audiences, Community-Focused

Ejemplos de Copy

• •Unleash your inner icon. 🔥 Our NEW Matte Lipstick in 'Rebel Heart' isn't just a color, it's a statement. Ready to tell your story, your way? #KOSBeauty #DareToBeYou #NewCollection
• •Your daily dose of EXTRA! 💋 Watch @keniaos create magic with the 'All Day/All Night' Eyeshadow Palette. Who said you can't shine 24/7? ✨ #KOSBeauty #KeniaOs #MakeupTutorial #EverydayExtraordinaire
• •KOS Beauty: Makeup that gets YOU. Express every shade of your personality. Shop the looks that let you shine, unapologetically.
• •Babe, Your New Favorite Look Just Dropped! 😉 Inside: KOS Beauty Exclusives!
• •Level up your lip game. Our Lip Plumper delivers instant volume and unstoppable shine, because being a little extra is always a good idea. Get ready to own it. #KOSBeauty #LipPlumper #ConfidenceBoost