Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Helpful and Informative, Inclusive and Versatile, Proudly Finnish and Traditional (with a modern twist)

Brand Values

• •Customer Satisfaction and Excellent Service
• •Quality and Durability
• •Individuality and Self-Expression
• •Variety and Inclusivity
• •Passion for Beauty and Craftsmanship
• •Family Heritage and Trust

Best Practices

• •Always Prioritize a Friendly and Welcoming Voice: Address customers warmly, whether in social media replies, product descriptions, or email. Use inclusive language. For example, phrases like "We're here to help!" or "Welcome to our jewelry family!"
• •Show Genuine Passion: Let your love for jewelry and design shine through. Use enthusiastic and descriptive language when talking about products and craftsmanship (e.g., "exquisite details," "passionately handcrafted," "discover the magic of...").
• •Be Helpful and Informative, Not Just Salesy: Provide value by offering styling tips, information about materials (especially safety and hypoallergenic aspects), and how to care for jewelry. Answer customer questions thoroughly and patiently.
• •Emphasize Finnish Roots and Craftsmanship Authentically: Share stories about the LEMPI® collection or the family business history when relevant. This builds trust and highlights uniqueness without overdoing it.
• •Maintain Consistency Across Platforms, Adapting to the Medium: While the core friendly and passionate tone should remain, adapt the style for each platform. TikTok can be more informal and trend-driven, while the website might be slightly more polished but still approachable. Ensure key brand messages about quality, service, and variety are consistent everywhere.

Social Perception

Trusted Local Business, Provider of Diverse and Quality Jewelry, Friendly and Customer-Oriented, Unique and Stylish, Modern and Accessible

Copy Examples

• •✨ Fall in love with Finnish craftsmanship! ✨ Our new LEMPI® earrings are handmade with passion right here in Oulu, blending timeless Scandinavian design with nature's beauty. Each pair tells a unique story – find the one that speaks to yours. Perfect for adding a touch of unique elegance to any day! #KoruliikeRomeoJulia #LEMPIkorut #HandmadeInFinland #FinnishDesign #UniqueJewelry
• •Express yourself with confidence! 💎 For over 20 years, we've been Oulu's trusted spot for high-quality piercing jewelry. From subtle studs to statement pieces, find safe, durable, and stylish options that let your personality shine. Our friendly team is here to help you choose the perfect piece! Visit us in-store or online. #RomeoJuliaShop #PiercingJewelry #Oulu #SafePiercings #StyleYourStory
• •Celebrating 30 years of passion for beautiful jewelry! Koruliike Romeo & Julia is your family-owned Finnish jeweler, offering a diverse collection for every style and occasion. From handcrafted LEMPI® treasures to the latest trends, discover pieces that you'll cherish. Welcome to our family! [Shop Now] #FinnishJewelry #FamilyBusiness #QualityCraftsmanship
• •(Upbeat, friendly music. Quick cuts showing the store, jewelry details, and smiling staff.) Text Overlay: Hei from Romeo & Julia! 👋 Your Oulu jewelry family! We love helping you find the perfect sparkle ✨ Come say moi! #KoruliikeRomeoJulia #Oulu #JewelryLovers #FamilyRun #BehindTheScenes
• •Dress it up or keep it casual – the right jewelry completes every look! At Koruliike Romeo & Julia, we believe in the power of variety. Explore our wide range of necklaces, bracelets, rings, and earrings to find those special pieces that make you feel fabulous, no matter your style or the occasion. Let us help you discover your next favorite! [Explore Collections]