Brand Tone

Warm and heartfelt, Inspiring and Creative, Proudly Finnish, Approachable and Friendly

Brand Values

• •Emotional Connection
• •Finnish Identity and Design
• •Quality and Aesthetics
• •Diversity and Inclusivity
• •Customer Orientation
• •Responsibility

Best Practices

• •Embrace "Tunteiden Välittäjä" (Conveyor of Emotions): Ensure all copy, from product descriptions to social media updates, reflects empathy, warmth, and the importance of human connection. Use language that evokes feelings.
• •Highlight Finnish Roots Authentically: Weave in references to Finnish design, nature (a common inspiration for Finnish artists), and craftsmanship where appropriate, but avoid forced patriotism. Celebrate the "Avainlippu" and what it represents.
• •Speak the Language of Gifting and Connection: Use words and phrases that resonate with the act of giving, celebrating, remembering, and offering comfort. Focus on the "why" behind sending a card or gift.
• •Maintain an Encouraging and Positive Voice: Especially when promoting craft supplies or DIY ideas, use an encouraging, inspiring, and positive tone that empowers customers' creativity.
• •Develop a Brand Lexicon: Create a list of preferred words and phrases that align with the brand's warm, heartfelt, and Finnish-centric identity (e.g., "lämpöinen ajatus" - warm thought, "iloa päivään" - joy to the day, "kotimainen" - domestic/Finnish) and terms to avoid (e.g., overly formal, impersonal, or generic language). Review copy against this lexicon for consistency.

Social Perception

Trusted Source for Cards and Gifts, Supporter of Finnish Culture, Associated with Quality, Traditional yet Modern, Focused on Personal Expression

Copy Examples

• •Lämpimiä ajatuksia, käsin poimittuja. Tutustu uuteen korttimallistoomme – pientä suurta iloa suomalaisilta taiteilijoilta. (Warm thoughts, handpicked. Discover our new card collection – small big joys from Finnish artists.)
• •Sano se itse – ja me autamme! Löydä inspiraatio ja tarvikkeet kauneimpiin tervehdyksiin. Mikä on sinun seuraava projektisi? #kartosuomi #askartelu #tunteidenvälittäjä (Say it yourself – and we'll help! Find inspiration and supplies for the most beautiful greetings. What's your next project? #kartosuomi #crafting #conveyorofemotions)
• •Anna pala suomalaista sielunmaisemaa. [Artist's Name] herkät kuviot tuovat viestiisi syvyyttä ja kauneutta, joka kestää aikaa. Painettu Suomessa, rakkaudella ajateltu. (Give a piece of the Finnish soulscape. [Artist's Name]'s delicate designs bring depth and timeless beauty to your message. Printed in Finland, thoughtfully created.)
• •Jaa iloa ja välittämistä – löydä täydelliset kortit kevään hetkiin. (Share joy and caring – find the perfect cards for spring moments.)
• •Me Korttikaupassa uskomme sanojen ja pienten tekojen voimaan. Siksi olemme omistautuneet välittämään tunteita ja tukemaan suomalaista luovuutta – yksi kortti kerrallaan. (We at Korttikauppa believe in the power of words and small gestures. That's why we are dedicated to conveying emotions and supporting Finnish creativity – one card at a time.)