Brand Tone

friendly, inclusive, positive, and community-focused

Brand Values

• •Inclusivity and Body Positivity
• •Confidence
• •Family
• •Individuality and Uniqueness
• •Quality
• •Customer Connection/Community

Best Practices

• •Embrace Inclusivity: Always use language that celebrates all body types, ages, and individuals. Showcase diverse imagery in all marketing materials.
• •Focus on Positivity and Confidence: Frame messaging around empowerment, self-love, and the joy of wearing a swimsuit you feel great in.
• •Maintain a Friendly, Approachable Voice: Write as if you're talking to a friend. Use contractions and a conversational style where appropriate. Keep the tone upbeat and encouraging.
• •Highlight Individuality and Customization: Emphasize the mix-and-match possibilities and how customers can create a unique look that expresses their personality.
• •Build Community: Encourage interaction, share user-generated content (with permission), and make customers feel like they are part of the "Kortni Jeane family." Respond to comments and messages with the same warmth and positivity.

Social Perception

Customers generally perceive the brand positively, frequently praising the quality, cute designs, flattering fit, and the brand's inclusive approach. The mix-and-match option is a significant draw. Many appreciate the full coverage options and how the suits make them feel confident. The family matching aspect is also well-received.

Copy Examples

• •Dive into confidence! ✨ Our mix-and-match swimmers are designed for every body, every adventure. Find your perfect fit and make some waves! #KortniJeane #EveryBodyIsASwimsuitBody
• •Family adventures just got cuter! 👨‍👩‍👧‍👦 Match your mini-me's (and the whole crew!) in our vibrant, comfy swimwear. Memories made in Kortni Jeane last a lifetime. #KJFamilySwim #MatchingSwimwear
• •You are magic. You are enough. You are one-of-a-kind. And your swimsuit should be too! Create a look that's all YOU with our endless color and style combinations. Feel good, look good. 💖 #KortniJeaneStyle #UniqueJustLikeYou
• •Tired of swimsuit shopping? We get it. That's why we're your one-stop swim shop for comfortable, quality, and quick-drying suits you'll want to wear all day. Adventure awaits! ☀️ #SwimsuitSeason #KortniJeaneComfort
• •From poolside lounging to river rafting, our swimmers are ready for anything! Designed to make you look AND feel good, no matter what your day holds. What adventure are you planning? #KJSwimmers #ReadyForAnything