Brand Tone

Educational & Informative, Cultural & Respectful, Engaging & Welcoming, Preservational & Academic

Brand Values

• •Preservation of Heritage: A core value is the safeguarding and continuation of Korean traditional music (Gugak) and folk arts for future generations. This includes collecting thousands of materials, relics, and oral folk songs.
• •Education & Understanding: The museum is committed to educating the public about the cultural and historical significance of these art forms.
• •Cultural Pride & Identity: Promoting Korean cultural identity through its unique musical traditions. The National Gugak Center, for example, aims to "cultivate Korean music with the aim of making a contribution to the greater culture of humanity."
• •Accessibility & Enjoyment: Making traditional arts approachable and enjoyable for a diverse audience, including tourists and younger generations.
• •Authenticity: Presenting traditional music and arts in an authentic manner, showcasing original instruments and performance styles.

Best Practices

• •Emphasize Heritage and Authenticity: Always highlight the historical significance and genuine cultural roots of the music and arts being presented. Use words like "ancient," "authentic," "traditional," "heritage."
• •Adopt an Educational yet Accessible Voice: Provide informative content in a way that is easy to understand and engaging for a broad audience, avoiding overly academic jargon unless appropriate for a specific scholarly context.
• •Evoke Emotion and Sensory Experience: Use descriptive language that helps the reader imagine the sounds, sights, and feelings associated with Korean traditional music and arts. Words like "captivating," "vibrant," "soulful," "melodious" can be effective.
• •Maintain a Respectful and Reverent Stance: Convey a deep appreciation for the cultural treasures being showcased. This reinforces the museum's role as a custodian of important traditions.
• •Be Welcoming and Inclusive: Ensure the language invites people from all backgrounds to explore and learn. Highlight accessibility, guided tours, and any multilingual resources available.

Social Perception

Valuable Cultural Institution, Enjoyable and Enriching Experience, Specialized Interest, Internationally Recognized

Copy Examples

• •Headline: Discover the Soul of Korea: Journey Through Centuries of Traditional Music. Body: Step into the Museum of Korean Traditional Music & Arts and let the ancient melodies and vibrant rhythms transport you. Explore rare instruments, uncover fascinating histories, and experience the living heritage of Gugak. Perfect for culture enthusiasts and curious minds alike. Book your immersive experience today!
• •Headline: Hear the Echoes of History. Experience MOKT. Body: From royal court ensembles to heartfelt folk songs, MOKT preserves the authentic sounds of Korea. Join us for captivating performances and insightful exhibitions that bring our rich musical tapestry to life. Learn, listen, and be moved.
• •Headline: More Than a Museum, It's a Living Tradition. Body: At MOKT, we don't just display artifacts; we celebrate the enduring spirit of Korean music and arts. Engage with interactive exhibits, attend live demonstrations, and connect with the stories that have shaped our culture for generations. A unique cultural gem in the heart of Seoul.
• •Headline: Unforgettable Melodies, Timeless Artistry. Your Korean Cultural Adventure Starts Here. Body: Looking for an authentic cultural experience? The Museum of Korean Traditional Music & Arts offers a welcoming space to explore the beauty and depth of Gugak. Our friendly guides and engaging displays make learning about Korea's musical heritage a joy for all ages.
• •Headline: Preserve the Past, Inspire the Future. Support the Legacy of Korean Music. Body: MOKT is dedicated to the meticulous preservation and passionate promotion of Korea's invaluable musical traditions. Visit us to understand the intricate artistry and profound history of our nation's sound. Every visit helps us keep this precious heritage alive.