Brand Tone

Authentic, Aspirational, and Professional.

Brand Values

• •Quality & Craftsmanship
• •Danish Design Heritage
• •Customer-Centricity
• •Aesthetic Functionality
• •Simplicity and Serenity

Best Practices

• •Lead with the Dual Benefit: Always connect the aesthetic appeal with the functional purpose. Use phrases like "Beautifully quiet," "Style that sounds good," or "The art of acoustics" to reinforce the brand's core promise.
• •Embrace the "Hygge" Narrative: Subtly weave in the Danish concept of "hygge"--a sense of coziness, comfort, and contentment. Use words like serene, calm, tranquil, warmth, and sanctuary to evoke this feeling.
• •Leverage Authenticity: Consistently mention the "family-owned" and "Danish craftsmanship" angles. This builds trust and differentiates the brand from larger, faceless competitors.
• •Speak Like an Expert, Write for a Homeowner: While the product is technical, the language should be simple, clear, and inspiring. Avoid overly technical jargon. Focus on the end result--a beautiful, peaceful home--rather than just the specifications.
• •Encourage and Showcase Social Proof: Actively ask customers to share their results and feature them prominently. This user-generated content is your most powerful marketing tool, as it provides authentic, visual testimonials that align perfectly with the brand's aspirational and customer-centric values.

Social Perception

Very positively perceived, praised for product quality, aesthetic impact, customer service, and trustworthiness.

Copy Examples

• •The Sound of Silence. The Beauty of Danish Design. Transform your home with our high-quality acoustic wood panels, crafted to bring peace and style to any room.
• •From our family to yours. We love seeing how you bring Korsgaard Design into your beautiful homes. Here, @[customer_handle] has created a serene Scandinavian retreat with our Smoked Oak panels. The perfect balance of warmth, style, and tranquility. Share your space with #KorsgaardDesign.
• •Hear the difference, feel the quality. Our Natural Oak acoustic panel is where Danish craftsmanship meets modern living. Made from sustainably sourced timber, each panel is designed to absorb sound and create a calming atmosphere. Easy to install, timeless in style.
• •Tired of Echoes? Don't Compromise on Style. Your home should be your sanctuary. Our Danish-designed acoustic panels reduce noise and elevate your interior with the natural beauty of wood. Discover the perfect finish for your space. Shop now.
• •We're Korsgaard Design, a family-owned business with a passion for craftsmanship and the timeless principles of Danish design. We believe that a beautiful home is also a functional one. That's why we create high-quality acoustic solutions that not only look good but feel good, too--turning any room into a haven of peace and style.