Brand Tone

Expert, Passionate, Elegant, Informative, Discreet, and Inclusive

Brand Values

• •Quality
• •Extensive Selection/Variety
• •Expertise & Guidance
• •Customer Satisfaction
• •Passion
• •Discretion

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Expert, Passionate, Elegant, Informative, Discreet, Inclusive) with examples of "do's and don'ts" for wording, sentence structure, and addressing the customer. This should be shared with anyone creating content.
• •Understand Your Audience: Tailor the expert yet passionate tone to resonate with individuals interested in corsetry for various reasons – fashion, historical reenactment, waist training, personal expression, etc. The language should empower and inform them.
• •Prioritize Product & Material Knowledge: Ensure all copy reflects a deep understanding of corset construction, materials, fitting, and the diverse styles offered. This reinforces the "expert" aspect of the tone.
• •Balance Elegance with Inclusivity: While maintaining an elegant and sensual feel, ensure the language is welcoming and speaks to the wide variety of customers and product uses (from bridal to fetish). Avoid alienating any segment.
• •Maintain Consistency Across All Touchpoints: The tone established on the website (product descriptions, blog, about us) should ideally extend to any future customer service interactions, email marketing, and any potential social media, even if it's just informational posts rather than active engagement. Discretion should be a keyword in customer interactions.

Social Perception

The brand likely aims to be perceived as a specialized, knowledgeable, and reliable source for a wide range of corsets.

Copy Examples

• •Corset Club: Over 15 Years of Passion, Quality, and Unrivaled Selection. Discover Your Perfect Silhouette.
• •Sculpt your desired figure with our expertly crafted waist training corset. Made with premium materials for comfort and results, it’s more than lingerie—it’s a journey to confidence. Our experts are here to guide you.
• •Delve into the captivating world of corsetry with Corset Club. From the rich history to mastering the perfect lace-up, we share our passion and knowledge to help you embrace the art of the corset.
• •At Corset Club, corsets are our enduring passion. For over a decade, we've curated Germany's most diverse collection, pairing quality craftsmanship with discreet service and expert advice. We're not just selling corsets; we're celebrating individuality.
• •Elegance redefined. Our latest arrival blends timeless design with modern allure. Crafted for a flawless fit and an unforgettable impression. Explore the collection at Corset Club – where passion meets precision. #CorsetClub #LuxuryCorset #NewCollection #GermanDesign