Brand Tone

friendly, playful, and enthusiastic

Brand Values

• •Style and Functionality
• •Quality and Safety
• •Community and Connection
• •Passion for Pets
• •Social Responsibility

Best Practices

• •Embrace the Fun: Use playful language, puns, and enthusiastic expressions that reflect the brand's cheerful personality. Words like "pawfect," "adorable," and "super cute" are on-brand.
• •Lead with Visuals: Korriko's products are highly visual. Always pair copy with high-quality photos or videos of pets wearing the products to showcase the designs and functionality.
• •Center the Pet and Owner Experience: Frame the copy around the benefits for both the dog (comfort, safety) and the owner (style, ease of use, the joy of seeing their pet in a cute accessory).
• •Foster Community: Encourage user-generated content by creating branded hashtags and featuring customer photos. Make customers feel like they are part of the "Korriko fam."
• •Maintain Authenticity: Continue to share the brand's origin story and the inspiration behind the products. This personal touch builds trust and sets the brand apart.

Social Perception

The public and customer perception of Korriko Pet Supply is overwhelmingly positive. Customers frequently praise the brand for its unique and adorable designs, high-quality products, and excellent customer service. The brand is seen as a go-to for stylish and well-made pet accessories. The personal story behind the brand resonates with customers, adding a layer of authenticity and trustworthiness. The consistent positive reviews and user-generated content are strong indicators of a loyal and satisfied customer base.

Copy Examples

• •Spotted: Your pup's new favorite harness! Our 'Moo Moo' collection just dropped, and it's udderly adorable. Get ready for walks filled with style and comfort. #korriko
• •Tired of the over-the-head harness struggle? Our Step-In Harnesses are here to save the day! Just step, clip, and you're ready for adventure. Easy-peasy! #dogharness
• •We're not crying, you are! We love hearing how much you and your furry friends enjoy our gear. Thanks for the love, [Customer Name]! #korrikofam
• •Last call for cuteness! Our final sale items are going fast. Snag a deal on some of our most-loved designs before they're gone for good. Your pup will thank you!
• •Look good, do good. With every order, we donate to pups in need. So while your dog is turning heads at the park, you're also helping a rescue dog find their forever home.