Brand Tone

Authentic & Rooted, Natural & Conscious, Scientific & Efficacious, Warm & Approachable, Aspirational yet Attainable

Brand Values

• •Nature & Efficacy: Belief in the power of natural ingredients, particularly Greek flora, combined with scientific innovation to deliver visible results.
• •Heritage & Authenticity: Strong pride in Greek origins, traditional knowledge, and homeopathic roots.
• •Sustainability & Ethics: Commitment to environmentally friendly practices, ethical sourcing from local farmers, supporting local communities, and cruelty-free testing. This includes a "Full Circle" approach from seed to skin and back, and a Recycle Lab.
• •Transparency & Honesty: A desire to be open about ingredients and processes, avoiding "inflated promises." Though some critics point to areas for improvement in transparency regarding "clean" claims.
• •Innovation: Continuous research and development to create advanced skincare solutions, often led by an all-women team of scientists.
• •Quality & Safety: Focus on high-quality ingredients and formulations that are safe and skin-friendly, avoiding many synthetic compounds.

Best Practices

• •Embrace Storytelling: Weave in the brand's rich Greek heritage, its apothecary roots, and the stories behind its ingredients and sourcing. This creates an emotional connection and reinforces authenticity.
• •Balance Nature with Science: Consistently communicate that KORRES products are a harmonious blend of pure, natural Greek ingredients and rigorous scientific research for proven efficacy. Avoid jargon but don't shy away from mentioning the science-backed benefits.
• •Spotlight Greek Origins & Ingredients: Regularly highlight unique Greek botanicals (like Greek Yoghurt, Santorini Grape, Black Pine, Wild Rose) and the brand's connection to the Greek landscape and local farming communities. Use evocative language that paints a picture of Greece.
• •Maintain a Warm, Confident, and Slightly Aspirational Voice: Speak to the customer in a friendly, knowledgeable, and reassuring way. The tone should inspire confidence in the products' efficacy and the brand's values, while subtly evoking the desirable "Greek glow" and healthy lifestyle.
• •Be Mindful of "Clean" and "Natural" Claims: While these are core to the brand, ensure claims are specific and substantiated where possible, to build trust and address potential skepticism. Focus on what *is* in the products (potent naturals) and the "Full Circle" philosophy, rather than just what's excluded.

Social Perception

Generally, KORRES is perceived as a high-quality, natural, and effective skincare brand with a unique Greek identity. Customers appreciate the sensory experience (scents, textures) and the results on their skin.

Copy Examples

• •Instagram Post (New Product - Santorini Grape Face Oil): Unlock the ancient secret of Santorini. 🍇 Our NEW Velvet Skin Drink, born from volcanic soil and sun-drenched grapes, delivers a potent dose of antioxidants for skin that feels reborn. Experience the Greek glow, bottled with care. #Korres #SantoriniGrape #VelvetSkin #GreekBeauty #NaturallyEffective
• •Email Subject Line (Seasonal Promotion): Nourish Your Skin Like a Greek Goddess This Summer ☀️ (Email Body Snippet): Inspired by the timeless beauty rituals of Greece, our summer essentials are rich with sun-kissed botanicals and the purest Greek Yoghurt. Hydrate, soothe, and protect your skin with formulas born from nature, perfected by science. Feel the soul of Greece in every drop.
• •Website Banner (About Sustainability): From Our Farms to Your Face, Responsibly. At KORRES, we believe in a full circle of goodness – nurturing the earth, supporting our Greek farming communities, and bringing you skincare that’s as kind to the planet as it is to your skin. Discover our journey. [Link to Sustainability Page]
• •Facebook Ad (Targeting users interested in clean beauty): Tired of compromising between natural and effective? KORRES was born in Athens' first homeopathic pharmacy, blending the wisdom of ancient Greek remedies with modern science. Experience clinically proven results, powered by nature's purest ingredients. Your skin will thank you. ✨ #KorresCleanBeauty #GreekSkincare #RealResults
• •Product Description (Wild Rose Brightening Cream): For generations, Greek women have turned to Wild Rose for its radiant power. Our iconic Wild Rose 24-Hour Brightening Cream, a global bestseller since 1996, harnesses this precious bloom's Vitamin C to visibly brighten and even skin tone. A touch of science, a heart of nature – for your most luminous skin yet.