Brand Tone

Friendly and Welcoming, Passionate and Enthusiastic, Community-Focused, Informative and Supportive, Reliable

Brand Values

• •Community Building
• •Passion for the Hobby
• •Inclusivity and Accessibility
• •Customer Service
• •Family-Oriented

Best Practices

• •Prioritize "Friendly Local Game Store" Vibes: Even in online communications, maintain an approachable, helpful, and enthusiastic tone as if speaking to a friend or fellow gamer in person.
• •Champion the Community: Consistently weave in messages about community, shared experiences, and the social joy of gaming. Use inclusive language like "fellow gamers," "our community," "join us."
• •Share Genuine Passion: Let your enthusiasm for the products, the games, and the hobby itself shine through. Use vibrant language and express excitement for new releases or community achievements.
• •Be Actively Supportive and Informative: Position the brand as a helpful resource. Offer tips, answer questions thoroughly, explain jargon when necessary, and guide newcomers.
• •Maintain a Personal Touch: Where appropriate (especially on social media or in direct communications), use "we" to refer to the Koros team, share staff insights, or feature customer stories to foster a more personal connection, reinforcing the family-oriented aspect.

Social Perception

Positive Local Hub, Center for Gamers, Knowledgeable and Friendly Resource, Well-Stocked Retailer

Copy Examples

• •Command your fleet and conquer the stars! ✨ Join our Star Wars: Armada Casual Play night this Friday at 6 PM. Whether you're a seasoned admiral or new to the galaxy, it's all about fun, friends, and fantastic starships. See you at the table! #KorosWargames #StarWarsArmada #FlemingtonNJ #TabletopGaming #FLGS
• •The latest chapter unfolds! 📜 New Warhammer 40,000 codexes and miniatures have just arrived at Koros Wargames! Fortify your armies and explore new strategies. Swing by the store or browse online – your next great campaign starts here! Our team is always excited to chat about the latest lore and kits! [Link to product] #Warhammer40k #NewRelease #GamesWorkshop #MiniatureGaming #KorosWargames #HobbyLife
• •Struggling with that tricky highlighting technique? 🤔 Ken's got you covered! New painting tutorial just dropped on our YouTube channel – learn how to make your miniatures POP! Watch now and level up your skills! [Link to YouTube] #MiniaturePainting #PaintingTutorial #WarhammerCommunity #HobbyTips #KorosWargames
• •More than just a store, Koros Wargames is YOUR community hub for all things gaming! From epic tabletop battles to cozy board game afternoons and creative hobby sessions, we're here to bring people together. New to the hobby? Our friendly crew is ready to help you get started! Come say hi! 👋 #GamingCommunity #FLGS #WelcomeGamers #TabletopKingdom #KorosFamily
• •Thanks for your recent order from Koros Wargames! We're passionate about getting your hobby supplies to you quickly and safely. We hope these [Product Category, e.g., paints/miniatures] bring you many hours of enjoyment. Happy gaming/hobbying from our family to yours! If you have any questions, don't hesitate to reach out.