Tono de Marca

Passionate, Authentic, and Educational, conveying genuine enthusiasm for Sardinian products, emphasizing real relationships with producers, and positioning the brand as an expert guide to Sardinian excellence.

Valores de Marca

• •Quality and Excellence
• •Authenticity and Tradition
• •Expertise and Curation
• •Hospitality and Human Connection
• •Sense of Place (Sardinian Identity)

Mejores Prácticas

• •Always Lead with the Story: Frame every product within a narrative, whether it's about the producer, the grape's history, or the specific terroir, reinforcing authenticity and tradition.
• •Use Sensory and Evocative Language: Go beyond simple tasting notes, using descriptive words that evoke the Sardinian landscape and the passionate character of the products (e.g., "sun-drenched," "wild herbs," "as bold as our coast").
• •Champion the Expert (Mariangela): Regularly leverage Mariangela's expertise in your copy. Phrases like "Mariangela's Pick of the Week," or "A sommelier's secret," add authority and a personal touch that builds trust.
• •Educate, Don't Just Sell: Position your content as a source of information. Explain what makes a "biodynamic" wine special, or why a certain Sardinian grape is unique. This empowers the customer and reinforces your role as a knowledgeable guide.
• •Maintain a Warm and Welcoming Tone: Your language should always feel hospitable and approachable, mirroring the "warm and sincere welcome" customers receive in the store. End posts with questions to encourage interaction and build a sense of community.

Percepción Social

Koros Enoteca is perceived as a high-quality, trustworthy establishment and a gem in Villasimius, offering an essential experience for visitors. Customers view it as both a retail shop and an immersive experience, praising the knowledgeable and friendly staff, especially Mariangela. It is seen as professional, reliable, and run by passionate experts, providing excellent products and services like international shipping.

Ejemplos de Copy

• •Meet the soul of Romangia in a bottle. This isn't just Cannonau; it's 'Retagliadu Nieddu,' the ancient clone from the Dettori winery. A biodynamic wine, unfiltered and aged in cement to preserve its purest expression. Each bottle is a unique story of our land, waiting to be told. Let us pour you a glass of history. #KorosEnoteca #SardinianWine #Cannonau #Dettori #NaturalWine #Villasimius
• •Journey through Sardinia without leaving Villasimius. Join our sommelier, Mariangela, this Friday for an exclusive tasting of Vermentino from three distinct coastal terroirs. Discover how the Sardinian sun and sea breeze shape the character of our most beloved white grape. Limited spots available. Book your sensory experience via the link in our bio. #SardinianExcellence #WineTasting #Vermentino #EnotecaExperience #TasteSardinia
• •More than a wine shop, we are a library of Sardinian stories. Each bottle at Koros Enoteca is hand-selected by our sommelier, Mariangela Cardia, through direct relationships with the island's most passionate producers. Discover authentic wines and flavors that carry the soul of Sardinia. [Shop Our Collection]
• •A Secret from Sardinia, Delivered to Your Door. We believe the best wines have a story to tell. Here at Koros, we travel the winding roads of Sardinia to meet the artisans and hear their tales firsthand. This week, we're sharing a newly discovered, small-batch Monica that truly captures the wild heart of our island...
• •Taste the Terroir. Today's flight features three expressions of Sardinian passion. From the windswept coast to the rugged hills, each glass tells a different story. Ask us about the people behind the labels. We know them personally.