Brand Tone

Eco-conscious and Passionate, Artisanal and Authentic, Informative and Educational, Community-Oriented and Empowering, Hopeful and Positive

Brand Values

• •Sustainability
• •Eco-friendliness
• •Handmade Quality & Craftsmanship
• •Waste Reduction & Circular Economy
• •Community Empowerment & Ethical Sourcing
• •Innovation
• •Made in Kenya

Best Practices

• •Always Lead with Purpose: Start with the "why" – your commitment to sustainability, waste reduction, and artisan empowerment. Let this purpose infuse every piece of copy.
• •Use Authentic & Evocative Language: Words like "handcrafted," "artisanal," "eco-conscious," "tree-free," "transformed waste," and "community-crafted" reinforce your values and unique selling proposition. Avoid overly corporate or generic terms.
• •Tell Stories, Don't Just Sell Products: Share the journey of your materials, the hands that craft them, and the impact each purchase makes. This builds emotional connection and reinforces your authenticity.
• •Maintain a Hopeful & Empowering Voice: While addressing environmental issues, focus on the positive solutions your brand offers. Empower customers to be part of the solution through their choices.
• •Be Consistent Across All Channels: Ensure your tone on social media, your website, product descriptions, and any marketing materials is harmonious and clearly reflects your core values. Regularly review content to ensure alignment.

Social Perception

Positive Online Engagement, Eco-Conscious Appeal, Appreciation for Handmade & Local, Limited Broader Media Coverage, Potential for Confusion

Copy Examples

• •Headline: Write a New Chapter, Guilt-Free. Body: Our beautiful, tree-free journals are handmade from waste, because your thoughts deserve a sustainable home. Discover the Korobo difference. #SustainableStationery #HandmadeKenya
• •Headline: From Waste to Wonder. Body: Every Korobo paper product tells a story of transformation. Crafted by local artisans, our eco-friendly stationery helps reduce waste and protect our forests. Gift consciously. #EcoFriendlyLiving #KoroboPaper
• •Headline: Paper That Loves the Planet Back. Body: Say goodbye to tree-based paper! Our innovative stationery is made from agricultural and textile waste, offering a vibrant, textured, and truly sustainable choice for your notes and gifts. #TreeFree #MadeInKenyaWithLove
• •Headline: Empowering Artisans, Protecting Nature. Body: When you choose Korobo, you're not just buying paper. You're supporting Kenyan artisans and investing in a greener future for all. Feel the good in every fibre. #SupportLocalKE #EthicalGifts
• •Headline: The Art of Sustainable Gifting. Body: Looking for a unique gift that shows you care? Our handcrafted, eco-conscious paper and stationery make a beautiful statement about style and sustainability. #HandmadeGifts #SustainableChoicesKenya