Brand Tone

Fashion-forward, Trendy, Approachable, Youthful, Service-Oriented, Helpful, Direct, Product-Focused, Enthusiastic, Passionate, Slightly Playful (on TikTok)

Brand Values

• •Style and Individuality: Helping customers "Vesti con Stile e Risalta la tua personalità" (Dress with Style and Highlight your personality).
• •Quality and Authenticity: Offering "Made in Italy" trends and unique, original clothing.
• •Customer Focus and Service: Providing extensive customer support and a user-friendly experience (app, fast shipping).
• •Accessibility: Offering multiple ways to shop (website, app) and pay (cash on delivery).
• •Staying Current: Regularly updating with new arrivals and participating in fashion events.
• •Attention to Detail: As suggested by their Leonardo Da Vinci quote.

Best Practices

• •Embrace an Enthusiastic & Youthful Voice: Use vibrant language, emojis where appropriate (especially on social media), and a generally positive and energetic tone. Keep it relatable to a fashion-conscious audience.
• •Highlight Italian Roots & Quality: Subtly weave in the "Made in Italy," "Bologna-based," or "Italian design" aspects to reinforce the brand's unique selling proposition and commitment to quality.
• •Prioritize Service and Approachability: Always include a call to action for support or interaction (e.g., "DM us," "Chat with us"). Make customers feel valued and that help is readily available.
• •Stay Visually Driven & Concise: Especially on platforms like Instagram and TikTok, ensure copy is secondary to strong visuals. Keep text relatively short, impactful, and easy to scan. Use relevant hashtags to increase visibility.
• •Maintain Consistency but Adapt to Platform: While the core trendy and helpful tone should remain, adjust the formality and style slightly for each platform. For example, TikTok can be more informal and playful, while email newsletters might be slightly more polished but still friendly. Ensure the core message of style, quality, and service is always present.

Social Perception

Positive Customer Experiences, Modern and Up-to-Date, Engaging (especially on TikTok & Instagram), Reliable, Italian-focused Fashion

Copy Examples

• •🔥 Fresh Drops Just Landed! 🔥 Level up your look with the LATEST Italian streetwear from Korner 20. Swipe to see the new collection & tap to make it yours. DM us 24/7 for style advice! #Korner20 #NewArrivals #ItalianFashion #StreetwearStyle #MustHave
• •Weekend vibes incoming! 🚀 Here’s how we’re styling the new [Product Name] jacket. Effortless cool, guaranteed. What look are you rocking? Let us know! 👇 #Korner20Style #FashionTikTok #OutfitInspo #StreetwearFashion #BolognaStyle
• •💥 SALDI! Your Style Upgrade Starts Now! 💥 Grab up to 50% OFF on select Italian menswear. Don't miss out – limited stock! Shop fast, dress sharp. [Shop Now Button]
• •🤫 Psst... Your Exclusive Look at Korner 20's Hottest Trends Is Here! *Body Snippet:* Hey [Customer Name], be the first to explore our newest collection, handpicked from Italy's finest. At Korner 20, it's all about details that define YOU. Need help? Our style crew is online 24/7!
• •Dress with Style. Define Your Personality. Korner 20 brings you the best of Italian men's fashion, straight from Bologna. Unique pieces, 24/7 support, and fast shipping. Discover your new favorite look today! ✨ #Korner20 #MensFashionItaly #Streetwear #ShopOnline