Brand Tone

Trendy & Youthful, Personal & Experiential, Modern & Minimalist, Approachable & Friendly, Aspirational & Sentimental

Brand Values

• •Connection & Shared Experience
• •Personalization & Self-Expression
• •Quality & Craftsmanship
• •Lasting Memories
• •Modernity & Style

Best Practices

• •Know Your Audience, Speak Their Language: Understand the demographic (likely Gen Z and Millennials, interested in trends, experiences, and personalization). Use current, relatable language, emojis where appropriate (especially on Instagram/TikTok), and a generally upbeat, positive tone. Avoid overly formal or technical jargon.
• •Focus on the "Why" Not Just the "What": It's not just a bracelet; it's a symbol of connection, a lasting memory, a fun experience, a form of self-expression. Weave these emotional benefits into the copy.
• •Be Visually Consistent with Your Verbal Tone: Ensure the language used in captions and on the website complements the visual style (modern, clean, aspirational). If the visuals are light and fun, the copy should match.
• •Embrace User-Generated Content (UGC) and Community: Encourage customers to share their experiences and photos. Re-sharing UGC with appreciative captions reinforces the community aspect and provides authentic social proof, naturally aligning with the brand's experiential value.
• •Maintain a Consistent Voice Across All Platforms, Adapting to Nuances: While the core tone remains, adapt the style slightly for each platform. TikTok might be more informal and trend-driven with shorter text, Instagram more visual with engaging captions, and Facebook slightly more informative for events and bookings. The website can be a bit more descriptive while still being personal and aspirational.

Social Perception

As a Desirable Trend, An Experience-Driven Purchase, Symbolic & Meaningful, Generally Positive (based on their social media), Potential Concerns (general to the product category)

Copy Examples

• •Instagram Post (Image: Two friends showing off matching bracelets): Linked for life! ✨ Grab your bestie and come get zapped at our [Location/Event] pop-up this weekend! Create a memory that’s as lasting as your new favorite accessory. #KorLondon #PermanentJewelry #BestieBracelets #LondonEvents #GetZapped
• •TikTok Video (Fast-paced montage of the welding process and happy customer reactions): POV: You and your soul sister finally get those permanent bracelets you’ve been dreaming of! 😉⚡️ Obsessed is an understatement. Find us in [Location]! #KorLondon #WeldedBracelet #Satisfying #JewelryGoals #LondonStyle #ForeverLinked
• •Facebook Event Promotion: ✨ Get Ready, [Neighbourhood]! ✨ Kor London is bringing the permanent jewelry experience to you! Join us at [Venue Name] on [Date(s)] from [Time] - [Time]. Choose your chain, add a charm, and get a bespoke piece welded just for you. Perfect for a treat-yourself moment or a special gift! Bookings recommended (link in bio!), walk-ins welcome. #KorLondonPermanentJewelry #LondonPopUp #ThingstoDoInLondon #PersonalisedJewellery
• •Website Banner/Homepage: Kor London: Your Spark, Forever Forged. ✨ Discover the art of permanent jewelry. Custom-fit, effortlessly chic, and created to celebrate your unique story. Book your London experience today.
• •Instagram Story (Poll/Question): (Image: A selection of chains) Which chain is calling your name? 😍 Gold or Silver? 👇 Cast your vote & then come see us to make it permanent! #KorLondon #PermanentJewelleryLondon #ChainReaction #StylePoll