Brand Tone

Professional & Authoritative, Caring & Empathetic, Scientific & Transparent.

Brand Values

• •Animal Welfare
• •Efficacy & Trust
• •Natural & Safe Solutions
• •Simplicity & Ease of Use

Best Practices

• •Prioritize "Veterinarian-Approved": This is your most powerful trust signal. It should be prominently featured in headlines, product descriptions, and ads to immediately establish authority and differentiate from non-specialized treats.
• •Lead with the "Why" (The Problem): Always start by reminding the owner of the problem (bad breath, tartar, health risks). This creates urgency and makes the solution (your product) more compelling. Use statistics like "80% of dogs..." to add weight.
• •Use a "Caring Expert" Persona: Write as if you are a knowledgeable veterinarian who genuinely cares about the owner's dog. Combine scientific terms ("plaque," "bacteria") with empathetic language ("happy smile," "your best friend").
• •Create a Unique Brand Hashtag: To begin separating your brand from the unrelated coloring book company, establish and consistently use a unique hashtag for the pet line, such as #KorlemPetCare or #KorlemSmile, across all social media posts.
• •Address the "Premium Canin" vs. "KORLEM" Discrepancy: It is crucial to unify the brand name. Decide whether to be "KORLEM" or "Premium Canin" and stick with it everywhere. If keeping both, the relationship must be clarified in all bios and "About Us" sections (e.g., "Premium Canin, the heart of KORLEM's pet care promise"). A disjointed brand name undermines trust and marketing effectiveness.

Social Perception

Due to brand name confusion with a coloring book company, broad public perception of KORLEM's pet brand cannot be accurately determined. Existing online perception is largely tied to the unrelated product, including mixed reviews and scam warnings. For the pet brand, perception is limited to direct interactions with its website or 'Premium Canin' Facebook page, where it is likely shaped by the projected professional and caring tone.

Copy Examples

• •Facebook Ad (Problem/Solution): Headline: Is your dog's bad breath a sign of something more? Body: 80% of dogs have dental disease by age 3. Don't ignore the signs. KORLEM's veterinarian-approved dental stick is a simple, daily treat that fights plaque and tartar at the source. Give your best friend a healthier smile. #DogDentalHealth #KorlemCare
• •Website Homepage Banner (Value Proposition): Headline: The Easiest Way to a Cleaner Smile. Sub-headline: Support your dog's dental health every day. Our natural, clinically-proven formula makes fresh breath and healthy gums as simple as giving a treat. Click, Lick, Sparkle!
• •Instagram Post (Educational): Image: A high-quality, close-up shot of a happy dog's clean teeth. Caption: Did you know? Plaque can harden into tartar in as little as 48 hours. Our Dental Care Stick's active ingredients work to prevent that buildup, protecting your dog from painful gum disease. It’s more than a treat; it’s a daily defense. 🐾 #DogHealthTips #VetApproved
• •Email Marketing (Targeting Current Customers): Subject: Don't Break the Healthy Habit! Body: Hi [Customer Name], we hope [Dog's Name] is enjoying their KORLEM Dental Care Sticks! Consistent daily use is key to maintaining those pearly whites and fresh breath. Your next delivery is just around the corner. Keep up the great work for their long-term health!
• •Product Page Snippet (Benefit-driven): Headline: Why KORLEM? Because It Works. Body: Forget messy brushes and stressful vet visits. KORLEM is the treat with a purpose. Each stick is packed with natural ingredients that are scientifically proven to reduce harmful bacteria, freshen breath, and give your dog a smile you'll both be happy about.