Brand Tone

Passionate and Educational. It is communicated in a friendly, approachable, and encouraging manner. The brand avoids being overly technical or pretentious, instead aiming to empower customers with knowledge and elevate their daily coffee ritual. The voice is confident and authoritative, stemming from a genuine love and deep understanding of their product.

Brand Values

• •Quality & Freshness
• •Education
• •Passion
• •Craftsmanship
• •Customer-Centricity

Best Practices

• •Lead with Passion, Follow with Facts: Start your copy with the emotional, passionate reason why this coffee is special, then support it with tangible details like tasting notes, origin, and roast profile.
• •Always Emphasize "Freshly Roasted to Order": This is your strongest unique selling proposition. It should be a consistent message across your website, product pages, ads, and social media to reinforce the commitment to quality.
• •Educate, Don't Intimidate: When sharing educational content, use clear, simple language. The goal is to make the world of specialty coffee accessible and exciting for everyone, not just experts. Frame tips as helpful suggestions, not rigid rules.
• •Maintain a Consistent Voice Across All Platforms: Whether writing a tweet, an email, or a detailed blog post, the core tone—passionate, friendly, and knowledgeable—should remain the same. Create a simple brand voice guide for anyone creating content.
• •Use Your Customer's Voice: Incorporate snippets of positive customer reviews and testimonials into your marketing copy. Phrases like "Our customers call it a 'game-changer'" add social proof and authenticity, reinforcing your brand's trustworthy perception.

Social Perception

a premium, trustworthy, and authentic specialty coffee roaster. Customers view the brand as a significant step up from supermarket coffee, often citing it as their entry point into the world of high-quality, fresh coffee. It is seen as a reliable and knowledgeable source that consistently delivers on its promise of quality. The overwhelmingly positive reviews solidify its reputation as a respected and beloved brand among coffee enthusiasts.

Copy Examples

• •Meet our new Ethiopia Yirgacheffe. 🇪🇹 With bright, floral notes and a hint of sweet lemon tea, this bean tells the story of its celebrated origin in every sip. We roast it fresh the day you order because a coffee this special deserves to be experienced at its peak. Ready to elevate your morning cup? Link in bio. #KorkuCoffee #SpecialtyCoffee #SingleOrigin #RoastedToOrder #ThirdWaveCoffee
• •Tired of bitter, stale coffee? You deserve better. We roast your coffee to order, locking in peak flavor and delivering it fresh to your door. This is coffee as it's meant to be. Welcome to your new ritual.
• •Psst... Your Perfect Brew is 15% Off.
• •Don't just drink coffee—experience it. At Korku, we're passionate about freshness. That's why we roast every batch to order and ship it the same day. Taste the difference that passion makes. Explore our single-origin coffees and find your new favorite today!
• •Our 'Dawnbreaker' Blend is for those who love a smooth, balanced, and full-bodied start to their day. We've combined the rich chocolatey notes of our Brazilian beans with the subtle fruitiness of our Colombian selection to create a cup that is both comforting and complex. Perfect for your drip machine or French press. Tasting Notes: Milk Chocolate, Toasted Almond, Plum. Roast: Medium.