Brand Tone

introspective, vulnerable, empathetic, authentic, approachable, direct, emotional, relatable, self-aware

Brand Values

• •Vulnerability
• •Mental Health Advocacy
• •Authenticity
• •Creativity as an Outlet

Best Practices

• •Maintain a Voice of Vulnerability: Always write from a place of honest emotion. Use "I" statements and personal anecdotes to connect with the audience on a human level. The brand is personal, so the copy must be too.
• •Use Simple, Evocative Language: Avoid overly academic or complex jargon. The power of Kori Jane's poetry is in its directness and relatability. The copy should reflect this with clear, concise, and emotionally resonant language.
• •Lead with Feeling, Follow with Product: Start with an emotion, a question, or a relatable scenario that draws the reader in. Introduce the book or product as a companion or an answer to that feeling, rather than just a commodity.
• •Incorporate User-Generated Language: Pay attention to how fans describe the work in comments and reviews. Use their words and phrases (e.g., "this poem saved me," "I felt less alone") in marketing copy to build social proof and reinforce the brand's community feel.
• •Be Consistent Across Platforms, but Adapt the Format: The core message of vulnerability and authenticity should be the same everywhere. However, the delivery should be native to each platform short, impactful captions on Instagram; raw, spoken-word videos on TikTok; and slightly more detailed storytelling in emails or on the website.

Social Perception

Kori Jane is perceived as a significant and relatable voice for her generation, a source of comfort and inspiration. Her audience sees her as an authentic artist who is not afraid to explore the darker, more complicated aspects of life and mental health. Her success as a self-published author who leveraged social media to build a large following positions her as an accessible and modern entrepreneur.

Copy Examples

• •Some thoughts are best untangled on paper. My new collection, [Book Title], is for the late nights, the early mornings, and all the quiet moments in between. For the feelings that don't have names yet. Available now where all good books are found. Link in bio.
• •She didn't have a hard life, but she had a hard time living. 'Behind The Picket Fence' is a story that explores what happens when the suburban American dream turns into a nightmare. It's a novel about the faces we show the world and the truths we hide from ourselves. A story for anyone who has ever felt like things are not always as it seems.
• •(Over a soft, melancholic track) 'I used to think I was born in the wrong generation... but I was mistaken. For I do everything I say I hate. Exchanging intimacy with Instagram, sanity with Snapchat. I know it's poison, but I drink away.' (Pause) 'This poem and others that question everything are in my book, 'Books Close'. If you feel it too, maybe it ll find you.'
• •Looking for poetry that speaks your language? Kori Jane writes about the real, the raw, and the unspoken parts of life. With over 2 million readers online, her words connect with those navigating love, loss, and the search for self. Discover her best-selling collections today.
• •For when you feel everything at once