Brand Tone

Sophisticated & Elegant, Scientific & Authoritative, Aspirational & Confident, Sensorial & Pleasurable, Trustworthy & Safe

Brand Values

• •Science & Innovation
• •Efficacy
• •Quality & Safety
• •Beauty & Sensory Experience
• •Sustainability
• •Customer Satisfaction

Best Practices

• •Emphasize Scientific Credibility: Always ground product benefits in scientific research, efficacy testing, and the quality of active ingredients. Use terms that convey expertise and authority without being overly clinical.
• •Maintain an Elegant and Sophisticated Vocabulary: Choose words that reflect luxury, quality, and refinement. Avoid slang or overly casual language. The tone should be aspirational and confident.
• •Highlight the Sensory Experience: Describe the textures, scents (where applicable), and the feeling of the products on the skin to engage the senses and underscore the pleasure aspect of the brand.
• •Integrate Values Consistently: Weave in core values like innovation, safety, and sustainability naturally within product descriptions, social media posts, and campaign narratives.
• •Develop a Brand Lexicon: Create a list of approved and discouraged terms and phrases to ensure all communications (website, social media, ads, packaging) align with the established tone. This helps maintain consistency across different writers and platforms.

Social Perception

High-Quality & Effective, Premium Brand, Trustworthy, Innovative, Aspirational yet Accessible (via Pharmacy)

Copy Examples

• •Headline: The Science of Radiance. The Art of You. Body: Discover Korff. Where dermatological science meets luxurious skincare. Our meticulously crafted formulas, rich in active ingredients and proven efficacy, unveil your skin's true potential. Experience the transformation. Call to Action: Explore Our Innovations.
• •Headline: Elevate Your Beauty Ritual. Body: Indulge in Korff's exquisite textures and scientifically advanced solutions. Each product is a testament to our commitment to quality, safety, and visible results. Because your beauty deserves the precision of science and the touch of luxury. Call to Action: Find Your Perfect Regimen.
• •Headline: Confidence, Bottled. Efficacy, Proven. Body: Korff empowers you with skincare that works. Backed by rigorous testing and inspired by aesthetic medicine, our treatments deliver tangible improvements you can see and feel. Embrace the science of beautiful skin. Call to Action: Shop Dermatologist-Approved Skincare.
• •Headline: Sustainable Beauty, Uncompromised Performance. Body: At Korff, we believe in beauty that cares. Our commitment to sustainability is as deep as our dedication to scientific innovation. Experience high-performance skincare that respects your skin and the planet. Call to Action: Discover Our Eco-Conscious Collections.
• •Headline: Beyond Skincare. It's a Sensory Journey. Body: Korff invites you to a world where science and pleasure intertwine. From the first touch, our velvety textures and delicate fragrances transform your routine into a moment of pure indulgence, while delivering powerful, visible results. Call to Action: Awaken Your Senses.