Brand Tone

Enthusiastic and Passionate, Friendly and Welcoming, Playful and Whimsical, Authentic and Trustworthy

Brand Values

• •Joy and Happiness
• •Authenticity
• •Community
• •Creativity and Self-Expression
• •Inclusivity

Best Practices

• •Embrace Emojis and Exclamations (Moderately): Use emojis (✨💖🌸🎀😊) and exclamation points to convey enthusiasm, joy, and playfulness, aligning with the kawaii spirit.
• •Use Kawaii Language: Incorporate words like cute, adorable, sparkle, magic, joy, doki doki (heart-throbbing excitement), and other terms that resonate with the kawaii culture.
• •Founder's Voice as a Guide: Maintain the friendly, passionate, and personal touch established by the founder, Barb. Write as if a fellow kawaii enthusiast is sharing their favorite finds.
• •Focus on Feelings and Experiences: Highlight how the products make customers *feel* (happy, joyful, cute, expressive) rather than just focusing on features. Connect with the emotional aspect of kawaii.
• •Community-Centric Language: Use inclusive language (kawaii lovers, fellow kawaii girl, our community) and encourage interaction to reinforce the brand's value of building a community.

Social Perception

Positive for Kawaii Enthusiasts, Focus on Cuteness and Quality, Community-Oriented, Some Skepticism (Dropshipping Concerns), Generally Trustworthy Online Presence

Copy Examples

• •Instagram Post (New Plushie): Say hello to your new cuddle buddy! ✨ This [Plushie Name] is bursting with cuteness and ready to bring endless smiles to your day. Adopt yours now and let the kawaii adventures begin! #KoreKawaii #PlushieLove #KawaiiLife #CutenessOverload #JoyfulMoments
• •Email Subject for Sale: 💖 Unlock Happiness! 💖 Your Kawaii Dream Haul Awaits (at a price that’ll make you sparkle!).
• •Product Description (Cute Accessory): Add a sprinkle of magic to your everyday! ✨ Our [Accessory Name] isn't just an accessory; it's a tiny treasure designed to make your heart go 'doki doki'! Hand-picked for ultimate cuteness, because you deserve to shine. #SparkleEveryday #KawaiiVibes #KoreKawaiiFinds
• •TikTok Video Idea (Outfit): (Upbeat, cute music) Voiceover: Feeling blah? Transform your day the Kore Kawaii way! 🎀 From drab to fab with a touch of kawaii magic. Which piece is your fave? Let us know! 👇 #KawaiiFashion #OOTD #CuteStyle #ExpressYourself #KoreKawaiiGlowUp
• •Website Banner (Homepage): Welcome to Your Kawaii Wonderland! ✨ Dive into a world of adorable treasures and surround yourself with everything that makes you smile. Authentic, joyful, and 1000% cute – just for you! [Shop Now Button]