Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Educational and Informative, Trustworthy and Authentic, Youthful and Trendy

Brand Values

• •Authenticity
• •Quality
• •Accessibility
• •Customer-Centricity & Community
• •Education & Empowerment
• •Passion
• •Well-being

Best Practices

• •Continue using the heart symbol tastefully in communications where appropriate, as it’s part of the brand name and reinforces the friendly, loving approach to K-Beauty and self-care.
• •Combine a warm, conversational style with clear, concise, and accurate information about products and K-Beauty principles. Avoid overly technical jargon without explanation.
• •Actively ask questions in social media copy, encourage sharing of experiences, and respond to comments to build and nurture the community aspect.
• •Regularly remind customers that products are genuine and directly sourced from Korea, reinforcing trust and the value of shopping with Koreanbeauty.dk.
• •Ensure the playful, youthful, and enthusiastic elements of the tone are reflected not just in text but also in the choice of visuals (bright, clean aesthetics, engaging video content, relevant emojis ✨💖🌿). Maintain consistency with the K-Beauty aesthetic which often includes minimalist elegance and pastel palettes.

Social Perception

Positive & Trusted Source, Community-Oriented, Knowledgeable, Responsive, Focused on Scandinavian Market

Copy Examples

• •Hello Glow-getters! ✨ Ready to find your next K-Beauty obsession? We’ve handpicked the latest treasures from Seoul just for you. Dive in and let your skin shine! ♥ #KoreanbeautyDK #KBeautyLove
• •Confused by the 10-step routine? 🧖‍♀️ Don't be! We're here to simplify K-Beauty. Check out our latest blog post on how to build YOUR perfect, easy routine for radiant skin. Link in bio! #KBeautyTips #SkincareSimplified #YourKBeautyStore
• •We LOVE hearing from our K-Beauty family! 🥰 What's the one product from Koreanbeauty.dk that transformed your skin? Share your faves in the comments below – you might inspire someone else! 👇 #KBeautyCommunity #RealResults
• •Straight from South Korea, with love and care. ♥️ At Koreanbeauty.dk, every product is authentic and chosen for its amazing quality. Discover the real K-Beauty difference. #AuthenticKBeauty #QualitySkincare
• •Unlock that coveted 'glass skin'! ✨ Our [Product Name] is packed with [Key Ingredient] to hydrate, soothe, and give you an out-of-this-world glow. Get yours now and join the radiance revolution! #GlassSkin #KBeautyTrend #KoreanbeautyDK