Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Informative and Helpful, Youthful and Trendy, Trustworthy and Authentic

Brand Values

• •Authenticity
• •Accessibility
• •Quality and Efficacy
• •Customer-Centricity
• •Cruelty-Free
• •Passion for K-Beauty
• •Education and Simplification
• •Innovation
• •Transparency

Best Practices

• •Embrace the "Your" and "Heart ♥️": Consistently use friendly, inclusive language. Address the customer directly ("your skin," "your journey"). Integrate the heart symbol (or similar positive emojis like ✨, 🥰) naturally in social media and informal communications to reinforce the brand’s warmth and passion.
• •Educate with Enthusiasm: When providing information or tips (which aligns with "simplifying K-Beauty"), do so with genuine excitement. Avoid overly technical or dry language. Frame education as sharing exciting secrets or discoveries.
• •Be a Supportive Guide: Position the brand as a helpful friend on the customer's K-Beauty journey. Use encouraging and positive framing, especially when discussing skincare concerns or routines. Language should be reassuring and empowering.
• •Stay Authentic and Transparent: Continue to highlight the authenticity of products and brand values like "cruelty-free." Share stories about the brand's passion (like the family-owned aspect of `.se`). Transparency in ingredients and product benefits builds trust, which is key for the K-Beauty audience.
• •Consistent Visual Storytelling: Ensure that the visual elements (bright, clean, product-focused, sometimes with a touch of playfulness or user-generated feel) across all platforms (website, Instagram, TikTok) match the friendly, enthusiastic, and modern tone of the copy. This synergy between words and visuals is crucial for brand consistency.

Social Perception

Positive (General K-Beauty Retailers), Emerging/Growing, Trusted Source for K-Beauty, Community-Focused, Helpful and Guiding

Copy Examples

• •Instagram Post (Product Feature): Fall in love with your skin all over again! ♥️ Our newest obsession? This [Product Name] serum! Packed with [Key Ingredient 1] & [Key Ingredient 2] straight from Seoul to give you that dreamy K-glow. ✨ Tap to let your skincare journey sparkle! #Koreanbeauty #KGlow #YourBeautyHeart
• •Facebook Ad (General Brand Awareness): Your K-Beauty adventure starts HERE! 🥰 At Koreanbeauty, we handpick the best, authentic treasures from Korea, just for you. Cruelty-free, innovative, and bursting with goodness! Discover your next holy grail. Shop now & let your inner radiance shine! 👉 [Link to website]
• •TikTok Video Caption (Quick Tip): K-Beauty newbie? 🤔 We got you! Tip #1: Double cleanse for a super fresh face! 😉 It’s easier than you think. What are your fave K-Beauty hacks? Share below! #KoreanbeautySimplified #KBeautyTips #SkincareRoutine ♥️
• •Email Subject Line (Promotion): A Little Treat for Your Beauty Heart, [Customer Name]! 💖 Inside: Our K-Beauty Faves + A Sweet Surprise!
• •Website Banner (New Arrivals): Hello, Gorgeous! 👋 Fresh from Seoul: The K-Beauty wonders your skin has been dreaming of are here! Explore New Arrivals & find your happy skin. ♥️