Brand Tone

Expert & Knowledgeable, Caring & Personal, High-Quality & Premium, Traditional yet Modern, Child-Centric & Family-Oriented, Trustworthy & Reliable

Brand Values

• •Quality
• •Customer Focus & Service
• •Tradition & Heritage
• •Expertise & Competence
• •Care & "Ganz Besonders" (Very Special)
• •Sustainability & Responsibility
• •Innovation & Development

Best Practices

• •Always Integrate "ganz besonders": Whether directly using the German phrase or conveying its meaning ("truly special," "exceptionally," "with extra care"), this core concept should subtly permeate all communications.
• •Balance Tradition with Modern Expertise: Reference the long heritage (since 1863, family-run) to build trust, but pair it with contemporary knowledge, product innovation, and online convenience (e.g., "Kinderwagenprofi," efficient e-shop).
• •Emphasize Quality and Curated Selection: Highlight that products are carefully chosen, often from premium or sustainable brands, and meet high standards. Use words like "handpicked," "selected," "trusted brands."
• •Maintain a Warm, Helpful, and Slightly Formal Approach: The tone should be approachable and caring, but also professional and respectful, reflecting a high-end specialty store. Avoid overly casual slang. Think "friendly expert."
• •Focus on the Child and Family Experience: Frame benefits around the child's well-being, development, and joy, as well as the parents' peace of mind and ease. Mention in-store family-friendly features when relevant for local audiences.

Social Perception

Highly Reputable & Trusted Retailer, Go-To for Premium Children's Products, Source of Expert Advice, Provides a "Special" Shopping Experience, Efficient Online Retailer, Slightly Higher Price Point, Justified by Quality/Service

Copy Examples

• •Headline: For Your "Ganz Besonders" Little One. Body: At Korbmayer, we've believed since 1863 that every child deserves something truly special. Discover our handpicked collection of quality toys, fashion, and essentials, backed by expert advice and a touch of family care. Because the best is just right for your child.
• •Social Media Post (Image: Beautifully arranged nursery items): Crafting the perfect nest for your arrival? 둥지 From sustainable furniture to the softest organic cotton, find everything 'ganz besonders' at Korbmayer. Our family has been helping yours for generations. Link in bio for expert tips & our latest arrivals! #KorbmayerKids #NurseryInspo #QualityForChildren #Since1863
• •Product Description (e.g., for a premium stroller): Engineered for adventure, designed for comfort. This [Brand Name] stroller, curated by your 'Kinderwagenprofi' at Korbmayer, offers unparalleled safety and style. We’ve chosen it because it’s built to last, making every journey 'ganz besonders' for you and your little explorer. Book a personal consultation in Stuttgart or explore features online.
• •Email Subject: A Special Treat from Korbmayer! (Because You’re Part of the Family) Body: Hello [Customer Name], Just like we’ve been doing for over 150 years, we’re here to make your parenting journey a little more special. Explore our new collection of [Product Category, e.g., eco-friendly toys] – thoughtfully selected for quality, fun, and your child's development. P.S. Our Stuttgart store now offers personalized embroidery!
• •Website Banner: Experience the Korbmayer Difference: Quality. Expertise. Since 1863. For children, 'ganz besonders'.