Brand Tone

empowering, helpful, and friendly

Brand Values

• •Empowerment
• •Inclusivity
• •Quality and Comfort
• •Practicality

Best Practices

• •Always Address the "Why": Consistently communicate the problem you solve (ill-fitting clothes for long torsos) and the benefit you provide (comfort, confidence, style).
• •Use Empowering Language: Employ words and phrases that uplift and empower your audience. Focus on how your products make them feel, not just how they look.
• •Maintain a Friendly and Approachable Tone: Write as if you're talking to a friend. Use contractions and a conversational style to build a relatable brand personality.
• •Highlight Community and Inclusivity: Regularly feature user-generated content (with permission) and use inclusive language to foster a sense of community around your brand.
• •Be Consistent Across All Channels: Ensure your tone of voice is the same on your website, social media, and any customer communications. This builds brand recognition and trust.

Social Perception

A niche and helpful brand, seen as a solution-provider for a common but often overlooked fit issue, particularly for women with long torsos.

Copy Examples

• •Engineered for your length. Designed for your confidence. Our bodysuits are the wardrobe staple you never knew you needed, but won't be able to live without. #Korai #LongTorsos #Bodysuit
• •Tired of bodysuits that just don't fit? We get it. That's why we created Korai. Our collection is specifically designed for women with long torsos, because every body deserves a perfect fit. Swipe to find your new favorite.
• •Finally, a perfect fit. Korai offers versatile wardrobe staples for women with long torsos. Experience the comfort and style of clothing made for you.
• •The struggle is over! 🙌 Our bodysuits have the perfect amount of stretch for all my long-torso girls. #longtorsoproblems #bodysuit #fashionhacks #wearkorai
• •The ultimate guide to styling a bodysuit for a long torso. Tip #1: Start with a Korai bodysuit, designed to flatter your frame. #longtorsofashion #styletips #korai