Brand Tone

friendly, enthusiastic, community-focused, personal, approachable, quality, and care

Brand Values

• •Handmade Quality
• •Personalization and Customization
• •Customer-Centricity
• •Community and Local Support
• •Accessible Luxury

Best Practices

• •Always Use "We," Not "I": While it may be a small operation, using "we" fosters a sense of a professional, unified team and brand, aligning with the "small business" identity they proudly promote.
• •Incorporate Questions to Boost Engagement: Actively ask for opinions and feedback in social media captions, like "What should we create next?" or "Which is your favorite?" This reinforces the community-centric value.
• •Lead with "Handmade" and "Personalized": These are the brand's strongest differentiators. Ensure that product descriptions and ads frequently feature these keywords to immediately communicate value to potential customers.
• •Maintain an Enthusiastic and Positive Tone: Use positive language and emojis where appropriate (social media, emails) to maintain the friendly and approachable voice that customers respond well to.
• •Balance "Luxury" with "Affordable/Accessible": Frame products as a way to "add a touch of cheer" or "elevate your everyday." This positioning makes the "luxury" aspect feel like an attainable and worthwhile indulgence rather than an expensive barrier.

Social Perception

overwhelmingly positive; seen as a reliable source for "Luxury scented Aromas & personalised gifts"; content perceived as authentic, especially behind-the-scenes and packaging videos; high customer satisfaction for product quality.

Copy Examples

• •✨ Meet your new happy place! ✨ We've been pouring our hearts (and the most amazing scents!) into these new wax melts. Each one is handmade right here in Manchester, because you deserve that little bit of everyday luxury. Which scent are you excited to try first? Let us know below! ❖ #KopeKreations #HandmadeWithLove #NewScents #SmallBusinessUK #HomeFragrance
• •Lovingly made, just for you. From personalized gifts that tell a story to scents that fill your home with joy. Discover the Kope Kreations difference.
• •Psst... A special treat is waiting inside for you!
• •Sip in style with a tumbler that's 100% YOU! Whether it's your morning coffee or afternoon iced tea, our custom tumblers make every drink a little more special. Made with durable materials and personalized with your name or favorite quote, it's the perfect accessory for home, work, or on the go. Ready to create yours?
• •Hey, Littleborough! ✋ Come say hi and support local this weekend! We're popping up at the Cricket Club with all your favourite home fragrances, pretty drinkware, and unique gifts. We can't wait to see you there and share what we've been creating!