Brand Tone

Aspirational & Conscious, Value-Oriented & Savvy, Friendly & Approachable, Modern & Stylish

Brand Values

• •Sustainability
• •Affordability/Value
• •Quality
• •Circularity
• •Community

Best Practices

• •Prioritize "Sustainable" and "Affordable": These are your key pillars. Weave words like "eco-friendly," "conscious," "pre-loved," "save," "deal," "smart," and "value" naturally into your copy.
• •Maintain a Positive and Empowering Voice: Frame shopping resale not just as a necessity, but as a smart, stylish, and responsible choice. Use uplifting language.
• •Be Transparent (Especially Given Mixed Reviews): While highlighting the positives, ensure information about item condition (if applicable for specific pieces), shipping, and returns is clear and easy to find to build trust. Address common concerns proactively where possible.
• •Engage with Your Community: Use inclusive language ("Join us," "Be part of the movement"). Ask questions in social media copy to encourage interaction. Highlight user-generated content if possible (e.g., customers showing off their finds).
• •Keep it Visually Consistent: Ensure the tone of your copy matches your visual branding (clean, modern, stylish). The language should feel as fresh and appealing as the items you showcase.

Social Perception

Many customers see I Love Koop as a great way to find affordable, stylish, and sustainable clothing. They appreciate the concept and the potential for good deals. The customer service is praised by some. A segment of users, particularly sellers, have reported negative experiences, including issues with item processing, payouts, and communication, leading to accusations of being untrustworthy. The return policy is also a point of concern for some. Especially in Canada, it's seen as an alternative to more established resale platforms.

Copy Examples

• •Headline: Style That Speaks Volumes. Savings That Make Sense. #SustainableFashion Body: Discover unique, pre-loved pieces at I Love Koop and redefine your wardrobe without redefining your budget. Shop guilt-free, knowing you're making a difference, one fabulous find at a time.
• •Headline: Give Your Wardrobe a Second Life. Give Your Wallet a Break. Body: Why buy new when you can unearth incredible pre-owned treasures? At I Love Koop, quality fashion meets conscious consumerism. Find your next favorite outfit and join the resale revolution!
• •Headline: Love Brands? Love the Planet? You're in the Right Place. Body: Score amazing deals on top brands while reducing your fashion footprint. I Love Koop makes sustainable style accessible and exciting. Your closet (and the Earth) will thank you.
• •Headline: Unlock a World of Pre-Loved Luxury & Everyday Gems. Body: From designer steals to everyday essentials, I Love Koop offers a curated collection of secondhand style. Experience the thrill of the find and the joy of sustainable shopping. Get 15% off your first order with code WELCOME15!
• •Headline: Fashion Forward. Planet Friendly. Budget Approved. Body: Join the I Love Koop community and embrace a smarter way to shop. Discover thousands of pre-loved items and help us build a circular fashion future. What will you find today?