Brand Tone

Eco-conscious and Purpose-driven, Friendly and Approachable, Value-oriented and Smart, Informative and Educational, Modern and Clean

Brand Values

• •Sustainability
• •Affordability
• •Quality
• •Convenience
• •Transparency
• •Community

Best Practices

• •Prioritize "Sustainable" and "Smart" in Messaging: Ensure that the environmental and economic benefits of shopping with Koop are woven into various types of content, from product descriptions to social media updates.
• •Maintain a Friendly and Helpful Voice: Use warm, approachable language in customer interactions, FAQs, and all communications. Avoid overly technical jargon and be encouraging.
• •Educate and Empower: Continue creating informative content (blog posts, tips, social media carousels) that empowers consumers to make conscious choices and understand the value of resale.
• •Showcase Real Value: Clearly highlight discounts, quality, and the unique nature of items. Use authentic imagery and descriptions that accurately represent the products.
• •Be Consistent Across All Channels: Whether it's the website, email, or any social media platform, the core tone (eco-conscious, friendly, value-driven) should be immediately recognizable, reinforcing brand identity.

Social Perception

A trustworthy Canadian source for secondhand clothing. An eco-friendly alternative to fast fashion, appreciated by those looking to shop more sustainably. A platform offering good value and quality items, with many customers expressing satisfaction with their purchases and the service received. Responsive and customer-focused, based on reviews praising their service. An easy-to-use platform, particularly for buyers, though sellers may experience some processing time for their items.

Copy Examples

• •Instagram Post Caption (Showcasing a new dress): Spin into sustainability! 🌿 This gorgeous pre-loved dress just landed at Koop, ready for its next chapter with you. Look amazing, save money, and help the planet – all in one twirl! Shop smart, live Koop. #SustainableStyle #SecondhandFinds #ShopKoop #CircularFashion
• •Facebook Ad Headline: Refresh Your Wardrobe, Not Your Carbon Footprint. Discover Koop.
• •Email Subject Line (for a promotion): ✨ Your Wallet & The Planet Will Thank You! Up to 70% Off Inside! ✨
• •Website Banner Text: Join the Resale Revolution! Quality Pre-Loved Fashion at Prices You'll Love. Shop Women | Shop Men | Sell With Us
• •TikTok Video Concept/Overlay Text: (Video: Quick outfit changes featuring different Koop items) Style that doesn’t cost the Earth. 🌍💰 #KoopResale #ThriftFlip #EcoFashion #SmartShopping