Tono de Marca

Aspirational, confident, and effortlessly chic, empowering and celebratory of femininity. Friendly and approachable, yet sophisticated and stylish. Consistently positive and vibrant.

Valores de Marca

• •Femininity and Empowerment
• •Quality and Timelessness
• •Joy and Vibrancy
• •Global and Travel-Inspired

Mejores Prácticas

• •Speak the Language of Your Audience: Use a tone that is relatable and aspirational to your target demographic of confident, style-conscious women.
• •Focus on the Feeling, Not Just the Feature: Instead of just describing a dress, describe how the dress will make the wearer feel: confident, beautiful, ready for an adventure.
• •Maintain Visual and Verbal Synergy: Ensure that the tone of the copy always aligns with the visual aesthetic of the brand1vibrant, chic, and empowering.
• •Be Consistent Across All Channels: Whether it's a website banner, an Instagram story, or a customer service email, the KOOKLA voice should be instantly recognizable.
• •Tell a Story: Use copywriting to weave a narrative around the collections and pieces. Frame them as part of a larger story of travel, celebration, and confident femininity.

Percepción Social

Positive among its target audience, perceived as a go-to for unique designs and quality statement pieces, especially for vacations and special occasions. Cultivates a community through consistent visual storytelling, seen as a fashionable and reliable brand.

Ejemplos de Copy

• •More than just a dress. It9s a feeling. A moment. A memory in the making. Discover the new collection and find the piece that tells your story.
• •Sun-kissed and sea-drenched. Our new swimwear collection is here to make your next escape unforgettable. Dive in.
• •Life9s too short for boring clothes. Make a statement without saying a word. #KooklaVibes
• •Your wardrobe called. It9s craving some color.
• •That piece you9ve been dreaming of? It9s now on sale. Don9t let your style story wait.