Brand Tone

Passionate & Enthusiastic, Knowledgeable & Expert, Authentic & Established, Community-Oriented & Welcoming, Curated & Quality-Focused

Brand Values

• •Culinary Passion
• •Expertise & Knowledge
• •Personalized Service
• •Community & Connection
• •Tradition & Heritage
• •Inspiration

Best Practices

• •Embrace Culinary Language: Use evocative and descriptive words related to food, cooking, and taste to ignite the senses.
• •Share Your Knowledge Generously: Don't just sell books; offer insights, tips, and the stories behind them. Position the brand as a passionate expert.
• •Foster a Sense of Community: Use inclusive language ("our family," "fellow food lovers"), ask questions to encourage interaction, and highlight customer experiences or staff picks.
• •Celebrate Heritage with a Modern Twist: Acknowledge the store's rich history and reputation while conveying enthusiasm for new trends and contemporary culinary ideas.
• •Maintain Authenticity and Warmth: Let the genuine passion for cookbooks shine through. Write as if you're talking to a friend who shares your love for food and literature. Avoid overly corporate or impersonal language.

Social Perception

An Institution, A Treasure Trove, Expert & Reliable, Charming & Unique, Community Hub

Copy Examples

• •Fresh off the press and onto our shelves! ✨ Dive into [Book Title], a stunning exploration of [Book's Theme/Cuisine]. We've already dog-eared a few pages – the [Specific Recipe/Chapter] is calling our name! Come find your next kitchen adventure. #Kookboekhandel #NewRelease #CookbookLove #AmsterdamFoodies #CulinaryInspiration
• •More than just a bookstore, we're your culinary guides. With decades of experience and a passion for every page, De Kookboekhandel is where food stories come to life. Let us help you find the perfect cookbook to match your taste and ambition. #WorldsOldestCookbookStore #ExpertAdvice #FoodieHeaven
• •Join our Kookboekhandel family! 📚 Next month, we're thrilled to welcome [Author's Name] for an intimate signing of their new masterpiece, [Book Title]. Get inspired, meet the author, and connect with fellow food lovers. Spaces are limited – book your spot and let's talk food! #KookboekhandelEvents #AuthorSigning #AmsterdamEvents #CommunityKitchen
• •What's that one cookbook you can always rely on for a show-stopping meal? Share your go-to culinary bibles! We're always looking for new (and old!) inspiration. 👇 #CookbookChat #Kookboekhandel #FoodieCommunity #CulinaryClassics
• •Unearth the hidden gems of [Specific Cuisine/Technique] with [Book Title]. This isn't just a collection of recipes; it's a journey curated by [Author's Name], offering a deep dive into [Unique Selling Point]. Perfect for the adventurous cook looking to expand their horizons. As Amsterdam's historic cookbook specialists, we know a treasure when we see one! #KookboekhandelFinds #SpecialistCookbooks #CulinaryExploration