Brand Tone

Simple & Direct, Accessible & User-Friendly, Value-Oriented, Human-Centric/Relatable, Reassuring & Trustworthy

Brand Values

• •Simplicity
• •Accessibility
• •Fairness/Affordability (Smart Cost Policy)
• •Customer-Centricity/Listening to Users
• •Durability/Sustainability (Emerging)

Best Practices

• •Prioritize Clarity and Simplicity: Avoid jargon and overly technical terms. Use straightforward language that is easy for everyone to understand, reflecting the brand's core value of simplicity.
• •Emphasize Value and Practicality: Consistently highlight the balance between quality, essential features, and fair pricing (the "Smart Cost Policy"). Focus on how the products solve everyday communication needs efficiently.
• •Speak with Empathy and Relatability: Use a human-centric voice. Acknowledge the user's perspective and needs (e.g., desire for simplicity, budget consciousness). Frame technology as a tool for connection, as per their tagline.
• •Maintain an Accessible and Inclusive Tone: Ensure the language appeals to a broad audience, from tech-savvy individuals looking for a straightforward device to seniors or first-time users. Avoid exclusionary or overly trendy language.
• •Be Direct and Honest: Reflect the brand’s motto of "listen and get to the point." Be transparent about what the products offer, focusing on their strengths in providing essential, reliable functionality without overstating capabilities.

Social Perception

Value for Money, Ease of Use, Basic Functionality, Mixed Performance/Quality Concerns, French Brand Appeal

Copy Examples

• •Headline: Stay Connected, Simply. Body: Tired of complicated tech and inflated prices? Konrow offers reliable, easy-to-use mobile phones that do exactly what you need, without the fuss. Discover technology that brings us closer.
• •Headline: Your Everyday Tech, Made Affordable. Body: Get all the essential features you need without breaking the bank. Konrow believes in fair pricing and quality you can trust. Inspired by people, designed for your life.
• •Headline: Finally, a Smartphone That Understands You. Body: Whether it’s your first smartphone or you just crave simplicity, Konrow makes staying in touch easy. We listen to what you need and deliver technology that just works.
• •Headline: Quality You Can Count On. A Price You’ll Love. Body: At Konrow, we focus on what truly matters: dependable mobile technology at a smart price. Experience the difference of a brand that puts your needs first.
• •Headline: Konrow: Technology for Real Life. Body: From keeping up with loved ones to managing your day, our phones are designed to fit seamlessly into your world. Simple, accessible, and always there when you need them.