Brand Tone

Modern, Direct, and Understated

Brand Values

• •Design-Centricity
• •Quality & Simplicity
• •Exclusivity/Subtlety

Best Practices

• •Let the Art Lead: Always make the design the hero of the copy. Start with what the customer sees and feels about the artwork, then support it with quality and material details. The copy should complement the visual, not overpower it.
• •Maintain a Direct, Confident Tone: Avoid overly casual slang, memes, or hype language. Instead, use confident, declarative sentences. "Premium quality" is stronger than "We try to use good materials."
• •Focus on Tangible Benefits: Words like "soft-touch," "heavyweight," "durable print," and "true-to-size fit" are more effective than vague superlatives. They build trust by communicating what the customer is actually paying for.
• •Build the Brand Story: Create an "About Us" page. Tell the story behind the name, the artist(s), or the passion for creating unique anime apparel. This is a critical step to build trust and differentiate the brand from anonymous dropshippers.
• •Embrace Understated Exclusivity: Use language that frames the apparel as being for a discerning fan. Phrases like "subtle statement," "wearable art," "beyond the mainstream," and "original designs" position the brand as a premium, thoughtful choice in the anime fashion space.

Social Perception

Neutral and undefined; perceived as one of many independent creators. Lack of social proof and a missing brand story could cause hesitation in potential customers.

Copy Examples

• •Art you can wear. The Oni's Curse Hoodie, crafted from heavyweight, 100% cotton. Built to last. Designed to be seen. Shop the new collection now. #KonomiBrands #AnimeStreetwear #Oni
• •Beyond the Mainstream. Original, anime-inspired designs on premium apparel. Free shipping on orders over $75.
• •The "Urban Kitsune" Tee. Subtlety is a statement. Our Urban Kitsune tee features a clean, high-fidelity graphic on our signature soft-touch cotton. Designed for a true-to-size fit that stays comfortable wash after wash. The new icon of your wardrobe. 100% Combed Cotton, High-Quality DTG Print, Modern Streetwear Fit
• •The Kitsune Collection has arrived.
• •Tired of the same anime merch? You love the culture, but want a more refined style. Konomi Brands creates original, high-quality streetwear inspired by the anime you love. No loud logos, just wearable art. Discover the difference.