Brand Tone

Functional, Clean, and Value-Oriented.

Brand Values

• •Simplicity
• •Quality at a Value
• •Functionality
• •Service-Oriented

Best Practices

• •Lead with Value and Function: Always frame product benefits around their practical use and affordability. Use clear, direct language like "Durable," "Easy to clean," "Versatile," and "Affordable quality."
• •Keep it Clean and Concise: Mirror the brand's minimalist aesthetic in the writing. Avoid jargon, overly flowery descriptions, and long, complex sentences. Use white space, short paragraphs, and bullet points to make information easy to digest.
• •Maintain a Consistent Voice: Whether on social media, email, or the website, the tone should always be approachable, helpful, and straightforward. The brand is a knowledgeable friend offering a smart solution, not a high-fashion luxury label.
• •Emphasize the "Simple & Classy" Mantra: Use words like "simple," "clean," "classic," "timeless," and "essential" to reinforce the core brand values in all communications. This builds a clear and memorable brand identity.
• •Create Separate Messaging for B2C and B2B: While the core tone remains the same, tailor the message to the audience. For individual consumers, focus on "home" and "lifestyle." For business clients, highlight "durability," "value," and "trade pricing" to address their specific needs for commercial use.

Social Perception

Neutral-to-cautious, influenced by a lack of customer reviews and a low-to-medium digital trust score from automated analysis, indicating a significant vulnerability due to absent third-party validation.

Copy Examples

• •Simple, Stackable, Solved. Meet the new glassware collection. Designed for real life, these durable, dishwasher-safe glasses are perfect for your morning juice or evening wine. Less clutter, more class. Shop the link in bio. #KonoHome #AustralianHomewares #SimpleLiving #KitchenEssentials #ValueAndStyle
• •Style Your Tables for Less. Running a cafe or restaurant? Discover our trade program. Get access to durable, stylish, and affordable dinnerware that stands up to the demands of a busy service. We offer quality your customers will notice, at prices that make sense for your bottom line. Contact us for a trade quote today! Learn More
• •Quality Homewares, Honest Prices. From our kitchen to yours. Discover dinnerware, rugs, and decor that blend timeless style with everyday function. Free shipping on orders over $250.
• •The Mid-Year Refresh | Up to 30% Off Kitchenware. Create a space you love coming home to. For a limited time, save on our bestselling kitchen and dining collections. It’s the perfect time to replace those chipped bowls or finally get the storage jars you’ve been eyeing. Simple upgrades, big impact. Shop the Sale
• •The Foundation of Your Room. A great rug ties everything together. Our collection is curated for durability and timeless style, ensuring you can find the perfect piece to warm up your space without breaking the bank. From plush textures to hard-wearing weaves, find a rug that feels like home.