Brand Tone

Knowledgeable & Authoritative, Empowering & Enabling, Helpful & Supportive, Approachable & Enthusiastic, Innovative & Practical

Brand Values

• •Empowerment: Enabling users to take control of their home security and leverage existing infrastructure.
• •Innovation: Providing smart, modern solutions for older technology.
• •Openness & Compatibility: Prioritizing integration with a wide range of smart home platforms (Home Assistant, Hubitat, SmartThings, Alexa, Google Home).
• •Customer Support & Community: Fostering a supportive environment through detailed resources and direct engagement.
• •DIY Ethos: Catering to and encouraging users who prefer to customize and manage their own smart home setups.
• •Sustainability/Resourcefulness: Allowing users to repurpose existing wired alarm systems instead of completely replacing them.

Best Practices

• •Lead with Empowerment: Frame messaging around how Konnected gives users control, choice, and the ability to enhance their existing systems. Use verbs like "unlock," "integrate," "transform," "control," and "customize."
• •Be the Helpful Expert: Provide clear, concise, and accurate information. Anticipate user questions and offer solutions proactively in your content, especially in FAQs, blogs, and support documentation.
• •Foster Community & Share Knowledge: Encourage user interaction and showcase user successes. Use language that invites participation and sharing (e.g., "Show us your setup!", "What have you automated with Konnected?").
• •Speak the "Smart Home Enthusiast" Language: While avoiding overly obscure jargon, use terminology familiar to the DIY smart home community (e.g., "local control," "integrations," "ecosystem," "sensors"). Clearly explain concepts where necessary.
• •Maintain Enthusiasm for Innovation: Let the passion for smart technology and problem-solving shine through, particularly when introducing new features or integration possibilities. Reflect the excitement of making homes smarter and more secure.

Social Perception

Positive: Generally perceived positively within the DIY smart home and home automation communities as an innovative and cost-effective solution. Niche Expert: Seen as a specialist in bridging older wired systems with modern smart home ecosystems. Reliable: Products are seen as reliable once set up correctly by tech-savvy users.

Copy Examples

• •Website Headline: "Unlock Your Existing Alarm: Smart Home Security, Reimagined by Konnected."
• •Social Media Post (Facebook/Instagram): "Don't let your reliable wired alarm sensors go to waste! 💡 Konnected empowers you to seamlessly integrate them with your favorite smart home platform. Take control, enhance your security, and build the smart home you've always wanted. Watch our latest YouTube tutorial to see how easy it is! [Link] #Konnected #SmartHomeUpgrade #DIYSecurity #HomeAutomation #WiredAlarmSmarter"
• •Email Subject Line: "Your Wired Alarm + Konnected = A Smarter, Safer Home"
• •Product Description Snippet (Alarm Panel Pro): "Engineered for the enthusiast, the Alarm Panel Pro offers unparalleled flexibility. Connect your existing wired sensors to Home Assistant, Hubitat, SmartThings, and more, with robust Ethernet connectivity and Power over Ethernet convenience. You built your smart home; now, integrate your security seamlessly."
• •Ad Copy (Short): "Old alarm system? New smart capabilities. Konnected bridges the gap. Upgrade your security, your way. Learn more at Konnected.io."