Brand Tone

sophisticated, artistic, and appreciative

Brand Values

• •Curation and Quality
• •Artist Support
• •Cultural Promotion
• •Accessibility
• •Connection

Best Practices

• •Always Prioritize the Artist: Frame all communication around the artist and their work. The brand is the facilitator, but the artist is the star. This reinforces the value of artist support and curation.
• •Use Evocative and Descriptive Language: Instead of simply stating facts, use language that evokes emotion and paints a picture. Words like "ethereal," "serene," "vibrant," and "exquisite" align with the sophisticated tone.
• •Maintain a Respectful and Appreciative Voice: The tone should always convey a deep respect for the art and the creative process. This builds trust and positions the brand as a credible and knowledgeable source.
• •Incorporate Educational Elements: Share insights about the artists, their techniques, and the cultural context of their work. This adds value for the audience and reinforces the brand's position as a curator.
• •Ensure Visual and Textual Harmony: The aesthetic of the social media feeds and website should match the sophisticated and artistic tone of the copy. High-quality imagery and a clean, elegant design are crucial for maintaining brand consistency.

Social Perception

a niche and specialized art curator, perceived as a trustworthy source for authentic and curated artwork.

Copy Examples

• •Discover the ethereal world of [Artist Name]. KON-KON Art Shop is honored to present a new collection of works that explore the delicate balance between tradition and modernity. Each piece is a story waiting to be told. Explore the collection.
• •Let the subtle hues and intricate details of 'Sakura Dream' by [Artist Name] transport you to a world of serene beauty. This exquisite piece, now available at KON-KON Art Shop, is more than just a painting; it's an experience. Bring home a moment of tranquility.
• •KON-KON Art Shop is proud to partner with the prestigious Park Hotel Tokyo to bring you an exclusive exhibition. Immerse yourself in the vibrant creativity of Japan's finest artists. An evening of art, culture, and inspiration awaits.
• •Meet [Artist Name], the visionary behind our featured collection. With a passion for [mention artist's style or theme], their work captures the essence of contemporary Japanese art. Swipe to see their incredible creations and learn more about their artistic journey.
• •At KON-KON Art Shop, we believe that art has the power to connect worlds. We are dedicated to bringing you carefully curated pieces from Japan's most talented artists, helping you discover the perfect artwork to inspire your life. Your journey into Japanese art starts here.