Tono de Marca

Authentic, Passionate, and Conscious

Valores de Marca

• •Artistic Integrity
• •Sustainability and Ethics
• •Quality and Exclusivity
• •Social Responsibility
• •Community

Mejores Prácticas

• •Every piece of copy, from a short tweet to a product description, should connect back to 'Art x Sustainability'. Use phrases like 'wearable art', 'hand-crafted', 'sustainably made', and 'conscious choice' to reinforce this identity.
• •Consistently use words like 'hand-drawn', 'hand-carved', and 'hand-printed' to differentiate from mass-produced brands and justify the premium quality and limited runs. This builds value and authenticity.
• •Share your inspiration (music, nature, etc.) and your mission with genuine passion. Avoid corporate jargon. The voice should feel like it's coming directly from the founders, Sofie and Michael, keeping it personal and approachable.
• •Don't hide your ethical commitments in a hard-to-find section. Integrate them directly into product descriptions, ads, and social posts. Mentioning the GOTS certification, organic materials, or the 1€ donation per purchase regularly reinforces brand values and builds trust.
• •Use descriptive words that convey the high quality and comfort of the products ('supercozy', 'soft and comfortable', 'durable print'). Frame the limited editions not as a gimmick, but as a conscious choice to ensure quality and avoid waste, making the customer feel they are investing in a special, long-lasting item.

Percepción Social

Highly positive: perceived as a high-quality, trustworthy, and efficient provider of unique and stylish products, with a strong ethical and admirable commitment to sustainability and social responsibility.

Ejemplos de Copy

• •From our hands to your wardrobe. Our new 'Ajna' tee isn't just a design; it's a story carved in lino, printed with passion, and made from 100% organic cotton. Wearable art that feels as good as it looks. Limited to 100 pieces. #KonfusClothing #StreetwearXArt #SustainableFashion #Handmade
• •Tired of fast fashion? At KONFUS, we create clothing with a soul. Every design is hand-drawn, every piece is sustainably made in limited runs, and every purchase supports children's rights. Make a statement that matters. Shop the collection.
• •Your perfect companion for post-surf warmth or lazy beach days. Made from incredibly soft, GOTS-certified waffle pique, this poncho is as practical as it is comfortable. The lightweight yet plush fabric dries quickly while our signature subtle embroidery adds a touch of KONFUS art. Designed in Austria, made for your adventures. Plastic-free shipping guaranteed.
• •We're Sofie and Michael, the hands and hearts behind KONFUS. We started this journey with a simple idea: to merge our love for art with our desire for a more conscious world. We believe fashion can be a canvas for creativity and a force for good. That's why we pour our passion into every hand-drawn design and ensure every garment is fair, sustainable, and made to last.
• •Art should be felt, not just seen. Our latest linocut print, 'Against Your Mind,' is now available. Each print is individually hand-pressed, signed, and numbered—a true piece of the KONFUS spirit for your space. As always, these are extremely limited. Be the first to own it.