Brand Tone

Reassuring and Caring

Brand Values

• •Wellness
• •Trust
• •Efficacy

Best Practices

• •Always start with the solution, not the product. Focus on the feeling of relief, comfort, or freedom from pain that the customer will experience. Use benefit-driven headlines like "Reclaim Your Comfort" instead of feature-driven ones like "New Massager Available."
• •Use empathetic language. Phrases like "We understand," "You deserve relief," and "Take a moment for yourself" reinforce the brand's supportive identity. This builds an emotional connection beyond the physical product.
• •Continuously integrate customer testimonials and user-generated content into copy. Phrases like "Join thousands who have found relief" or featuring a direct quote from a happy customer in an ad makes the brand's claims more believable.
• •While the scientific backing is a key value, explain it in simple, accessible terms. Instead of only saying "Miyofascial Release Therapy," add a simpler explanation: "...which helps release the tight tissue around your muscles, giving you lasting relief."
• •Create a list of core brand words and use them frequently across all platforms. For Konforly, these include: Relief, Unwind, Soothe, Melt Away, Restore, Comfort, Wellness, and Tension-Free. This repetition solidifies the brand's identity in the consumer's mind.

Social Perception

Emerging and Solution-Oriented

Copy Examples

• •Your daily dose of comfort has arrived. Long day? Let the tension melt away. Our ergonomic massager is designed to target those deep knots in your neck and shoulders, so you can unwind and reset. #SelfCare #Konforly #Relaxation #PainRelief
• •Say Goodbye to Persistent Neck Pain. Don't let neck pain dictate your day. The Konforly massager uses targeted pressure to release muscle tension and improve mobility. Swipe to see how it works! Shop now for 30% off + free shipping.
• •Unlock a Life with Less Pain. Discover the science-backed relief of Konforly.
• •Tired of being tired? Relief is inside.
• •The End of a Long Day, Perfected. Crafted from premium, skin-safe silicone, the Konforly relief tool is your personal therapist. It gently cradles your neck, easing the strain from screen time and stress, restoring your body's natural alignment in just 10 minutes a day.