Brand Tone

Friendly and Approachable, Stylish and Trendy, Passionate and Enthusiastic, Youthful and Playful, Eco-Conscious and Ethical

Brand Values

• •Style and Individuality
• •Quality and Protection
• •Customer Satisfaction
• •Sustainability and Ethical Practices
• •Supporting Artists
• •Community

Best Practices

• •Embrace a Friendly, Conversational Style: Use contractions (e.g., "it's," "you're"), ask questions, and speak directly to the customer like a friend. Avoid overly formal or technical jargon.
• •Infuse Enthusiasm and Positivity: Use upbeat language, positive affirmations, and emojis where appropriate (especially on social media) to convey passion for the products and the lifestyle they represent (e.g., "Shine bright," "Level up your style").
• •Highlight Key Values Naturally: Weave in mentions of style, uniqueness, protection, and sustainability organically within product descriptions and storytelling rather than just stating them as facts. For example, instead of "Our cases are eco-friendly," try "Feel good knowing your stylish case is also kind to the planet."
• •Stay Visually Inspired in Descriptions: Since the products are highly visual, use descriptive language that evokes the beauty and uniqueness of the designs (e.g., "transporting you to a tropical paradise," "stunning in the sun").
• •Adapt to the Platform, but Maintain Core Voice: While TikTok copy might be shorter and use more trending slang than an email newsletter, the underlying friendly, stylish, and enthusiastic tone should remain consistent. The core message about unique, protective, and often eco-conscious style should be recognizable across all channels.

Social Perception

Positive Product Reception, Appreciation for Aesthetics, Concerns about Shipping/Communication, Eco-Friendly Appeal, Australian Brand Identity

Copy Examples

• •Sun-kissed and stylish! ☀️🌴 Our cases aren't just protection; they're a whole vibe. Which Kona design is taking you to paradise today? #KonaDesigns #BeachVibes #PhoneCaseGoals #AussieMade
• •Your phone's about to get a serious glow-up! ✨ Level up your mirror selfies with a KonaDesigns original. Which one are you copping? 👇 #KonaDesigns #UniquePhoneCase #TikTokMadeMeBuyIt #StyleStatement
• •Make it uniquely YOU! 🤳 From personalized name cases to stunning artist collabs, protect your tech with a touch of Aussie artistry. Plus, feel good knowing it's ethically made! Shop now and enjoy free AU shipping! #KonaCaseDesigns #PersonalisedGifts #SupportLocalArtists #EcoFriendlyFashion
• •Protect Your Phone, Protect Our Planet 🌏❤️ Introducing our new 100% biodegradable cases! Same stunning Kona style, now even kinder to the Earth. Make a statement, sustainably. #KonaDesigns #SustainableStyle #EcoWarrior #NewCollection
• •Hey [Customer Name], ready to turn heads? Your phone goes everywhere with you, so why not dress it in something as unique as you are? Our latest KonaDesigns collection is packed with fresh, eco-conscious styles designed right here in Australia. Find your perfect match and let your personality shine! P.S. We love seeing your Kona style – tag us @konacasedesigns! #KonaKommunity