Brand Tone

Informal, Casual, Youthful, Trendy, Enthusiast-Driven/Passionate, Direct and Simple

Brand Values

• •Self-Expression and Fandom
• •Originality/Niche Appeal
• •Community (implied)
• •Customer Service (stated)

Best Practices

• •Know Your Slang (and Audience): Stay updated with relevant internet slang and terminology used by the target anime/youth culture (e.g., "wavy," "slap," "cop," "fire"). Use it authentically, not forced.
• •Keep it Casual and Conversational: Write like you're talking to a friend who shares the same interests. Avoid overly formal or corporate language. Use contractions and an approachable style.
• •Inject Personality: Let the "wavy person who loves anime" shine through. Share enthusiasm and inside jokes or references where appropriate. The "Tropical bitch" on TikTok is a more extreme example of this, tailored to that platform's audience.
• •Be Visually Consistent with Tone: Ensure the playful, trendy, and anime-focused tone of the copy is reflected in the visual branding (graphics, product photography, social media aesthetic).
• •Stay True to the "Fan First" Vibe: Emphasize the passion for anime. Frame products as items made for fellow fans, highlighting the unique designs and collectible nature where applicable.

Social Perception

Niche and Collectible, Trusted (from a transactional perspective), For the Fans, By a Fan, Limited Mainstream Visibility

Copy Examples

• •🔥 FRESH SLAPS just hit the store! 🔥 Cop these new [Anime Series] inspired designs before they're gone. Get your gear lookin' wavy. Link in bio! #konabae #animestickers #waifustickers #otakulife #newmerch
• •East Coast beats meet [Anime Character]'s style. This [Character Name] x [Musician Name] tee is straight fire – super soft, with a design that pops. Level up your wardrobe. Limited run, don't sleep on this! 🌊 #animefashion #mashup #streetwear #konabaeco #otaku
• •Kona Bae Co. 🤙 Your spot for the waviest anime merch. Stickers, tees, and more for true fans. What will you cop today?
• •Yo! Prices just dropped on some sick Kona Bae gear. 👀
• •New pin alert! ✨ [Character Name] lookin' extra cute. Who's adding this to their collection? #enamelpin #animepins #konabae #kawaii #merchdrop #tropicalbitch