Brand Tone

friendly, approachable, positive, and inspiring

Brand Values

• •Well-being and Health
• •Natural and Organic
• •Sustainability and Local Production
• •Authenticity and Tradition
• •Female Empowerment and Rural Development
• •Innovation and Quality
• •Positivity and Vitality

Best Practices

• •Always Emphasize "Well-being": Frame benefits around how Komvida contributes to a healthier and happier lifestyle, focusing on "feeling good" both physically and mentally.
• •Use Positive and Uplifting Language: Incorporate words like "vitality," "shine," "goodness," "refresh," "thrive," and "joyful." Keep the tone optimistic and encouraging.
• •Tell the Story (Authenticity): Weave in elements of the founders' journey, the Extremadura origin, and the commitment to natural, organic ingredients and local production. This reinforces authenticity and connection.
• •Be Inclusive and Friendly: Address the audience directly and create a sense of community (e.g., "Join us," "We believe"). Use an approachable, conversational style rather than overly technical or formal language.
• •Highlight Natural and Organic Qualities Simply: Clearly communicate the "100% organic," "no added sugar," "probiotic," and "naturally fermented" aspects in a way that is easy to understand and reassuring. Avoid jargon where possible, or explain it simply.

Social Perception

Positive and Healthy, Innovative and Leading, Inspiring and Purpose-Driven, Approachable for Beginners, Engaging Online Presence

Copy Examples

• •Headline: Sip Your Way to Shine! ✨ Body: Feeling good starts from within. Our Komvida Kombucha is bursting with organic goodness and probiotics to help you glow from the inside out. What's your favorite way to find your sparkle? #KomvidaShine #InnerWellness
• •Headline: Real Ingredients, Real Vitality. That's the Komvida Promise. Body: Crafted with love in the heart of Extremadura, our kombucha is 100% organic, naturally fermented, and packed with flavor – never any added sugar or nasties. Taste the difference real makes! #KomvidaReal #NaturallyBetter
• •Headline: Join the Komvida Family & Feel the Good Vibes! Body: More than just a drink, Komvida is a community dedicated to well-being, sustainability, and empowering our local roots. Discover your favorite flavor and become part of our story. #KomvidaCommunity #FeelGoodFuel
• •Headline: Ditch the Sugary Drinks, Embrace the Komvida Kick! Body: Looking for a delicious and refreshing alternative that actually loves you back? Komvida Kombucha offers a vibrant burst of flavor with all the probiotic benefits. Make the switch and feel amazing! #HealthySwap #KomvidaKick
• •Headline: From Our Village to Your Hands: The Komvida Journey. Body: Born from a dream to share well-being, every bottle of Komvida is a testament to passion, quality, and our commitment to local craftsmanship. Taste the heart of Spain in every sip. #KomvidaStory #MadeWithPassion