Brand Tone

Practical & Functional, Helpful & Supportive, Accessible & Straightforward, Modern & Stylish (within an affordable context)

Brand Values

• •Functionality
• •Accessibility/Affordability
• •Quality (within its price range)
• •Customer-centricity
• •Versatility
• •Sustainable Development (Stated)

Best Practices

• •Focus on "How it Helps": Always frame product descriptions and marketing copy around the practical benefits and solutions the furniture offers the customer. Instead of just listing features, explain how those features make life easier, more organized, or more comfortable. (e.g., "Viel Stauraum: Trotz seiner kompakten Größe bietet das Regal Platz für 14-15 Paar Schuhe." - Lots of storage space: Despite its compact size, the shelf offers space for 14-15 pairs of shoes.)
• •Use Clear, Simple Language: Avoid jargon or overly complex vocabulary. The language should be accessible and easy to understand, reflecting the brand's straightforward and helpful nature. Prioritize clarity in instructions, product benefits, and policy explanations.
• •Maintain a Supportive and Approachable Voice: Whether it's website copy, social media posts, or customer service interactions, the tone should always be helpful and willing to assist. Highlight available support, like assembly guides and customer service contacts.
• •Visually Align Copy with Imagery: Ensure that the tone of the copy matches the style of the product photography and videography. If the visuals are clean, modern, and show practical use, the copy should reinforce these qualities.
• •Be Transparent and Trustworthy: Clearly communicate key information such as shipping policies, return processes, and product materials (including stated sustainability efforts). This builds trust and aligns with the value of being customer-centric and affordable (no hidden surprises).

Social Perception

Generally Positive for Furniture, Helpful Assembly Information, Mixed for Other/Older Product Categories, Responsive

Copy Examples

• •Headline: Smart Storage, Simplified Living. Body: Tired of clutter? Our Elexis shoe rack isn't just stylish, it's your compact solution for a tidy hallway. Easy to assemble, easy to love. Find your perfect fit today!
• •Headline: Your Home Office, Reimagined. Affordably. Body: Create a workspace that inspires without breaking the bank. Our Oslo desks offer modern design and practical features, like ample drawer space, to keep you organized and productive.
• •Headline: Quality Furniture That Works For You. Body: At Komtostore, we believe good design should make life easier. That's why our furniture is crafted to be functional, versatile, and a breeze to integrate into your home. Plus, with our easy-to-follow assembly videos, you'll be enjoying your new pieces in no time!
• •Headline: From Chaos to Calm: Clever Solutions for Every Room. Body: Discover furniture designed with your needs in mind. From space-saving shelves to versatile cabinets, Komtostore offers affordable ways to bring order and style to your home. Enjoy free shipping in Germany & 30-day returns!
• •Headline: Build Your Dream Space, Piece by Practical Piece. Body: Komtostore makes furnishing your home straightforward and satisfying. Explore our collections of stylish, functional, and budget-friendly furniture. Need help? Our support team and assembly guides are here for you.