Brand Tone

Sincere, passionate, respectful, personal, approachable, evocative, appreciative, educational, calm, and mindful.

Brand Values

• •Celebration of Craftsmanship
• •Authenticity and Tradition
• •Mindful Appreciation of Beauty
• •Personal Connection and Community
• •Quality and Customer Experience

Best Practices

• •Lead with the "Why": Always connect the products back to the core values of tradition, craftsmanship, and the celebration of beauty. Instead of just listing features, tell the story of the artisan or the history of the technique.
• •Use Evocative, Sensory Language: Employ words that evoke feelings of calm, inspiration, and appreciation. Use metaphors related to nature, light, and Japanese aesthetics (e.g., "the quiet elegance of Washi paper," "ink the color of a twilight sky").
• •Maintain a Personal and Sincere Voice: Write as if you are sharing a personal discovery with a friend. Use "we" to refer to the Komorebi team (Taka and Sayuri) to reinforce the personal connection.
• •Educate and Inform: Briefly explain the cultural context or the craftsmanship involved in a product. This adds value beyond the item itself and positions the brand as an expert and a trusted guide to Japanese culture.
• •Emphasize the Experience: Focus on the benefit of using the product – not just writing, but the "joy of desk time," the "moment of calm," or the "connection to tradition." This elevates the brand from a simple retailer to a lifestyle curator.

Social Perception

Overwhelmingly positive. Customers view the brand as a trusted source for high-quality, unique, and authentic Japanese stationery. It is perceived as a cultural ambassador providing access to hard-to-find items, with the personal touch of the founders fostering loyalty. The traditional Furoshiki wrapping is seen as a significant value-add.

Copy Examples

• •Each pen is a whisper of light and color, a testament to the artisan's patient hands. As sunlight filters through the trees, so does ink flow from this glass nib, turning every word into a small moment of beauty. Experience the art of writing, handcrafted in Japan.
• •From a small workshop in Japan to your desk. We partner with master artisans to bring you stationery that carries a story. This isn't just a notebook; it's a continuation of a legacy. #KomorebiStationery #JapaneseCraftsmanship #SupportArtisans
• •Sunlight Through the Leaves: New Arrivals from Kyoto.
• •More Than Stationery. It's a Moment of Calm. Discover handcrafted tools that bring joy and tradition to your workspace.
• •We believe the objects we use daily should be beautiful and inspiring. That’s why we seek out Japan’s hidden artisans—to share their passion and preserve their craft, one pen, one notebook, one desk at a time.