Brand Tone

Artful, Sincere, and Mindful

Brand Values

• •Sustainability
• •Artistry & Creativity
• •Quality Craftsmanship
• •Individuality & Thoughtfulness
• •Passion & Perseverance

Best Practices

• •Lead with Art and Inspiration: Always connect the product back to its artistic roots. Use words like "crafted," "inspired by," "designed," and "artistry" to elevate the product beyond a simple notebook.
• •Weave Sustainability into the Story: Mentioning "recycled paper" or "sustainable wood" should be a natural part of the description, not a forced selling point. It's a core value, so present it as a given standard of quality.
• •Use a Sincere and Personal Voice: Channel the founder's story. Use "we" to foster a sense of a small, passionate team. Share behind-the-scenes content and customer stories to build a community.
• •Focus on the "Why," Not Just the "What": Instead of just saying "Wooden Notebook," frame it as "A Sustainable Place for Your Ideas" or "The Perfect Gift for the Creator in Your Life." This connects the product to a higher purpose.
• •Keep it Clean and Minimalist: The language should mirror the product's aesthetic. Use clear, concise sentences. Avoid overly trendy slang or jargon that could detract from the timeless and premium feel of the brand.

Social Perception

Unique and High-Quality, Sustainable and Eco-Friendly, A Go-To for Special Gifts, Trustworthy

Copy Examples

• •Hold a masterpiece in your hands. Inspired by a Starry Night, crafted for your brightest ideas. Our wooden journals are made with 100% recycled paper, because your creativity shouldn’t cost the earth. #KomoniAmsterdam #VanGogh #SustainableLiving
• •Write, draw, plan. Sustainably. Your daily notes just got an upgrade. At KOMONI Amsterdam, we combine timeless design with eco-conscious materials. Our laser-engraved wooden notebooks feature recycled paper, making them the perfect companion for the mindful creator. Discover the collection.
• •The Keeper of Your Memories. More than just a photo album, this is a handcrafted home for your most cherished moments. The laser-engraved wooden cover protects your stories, while the recycled pages hold them. A timeless, sustainable piece to pass down through the years.
• •New from Amsterdam: Art you can write on. We believe that inspiration can be found everywhere—and held in your hands. Introducing our latest collection of wooden journals, born from a passion for art and a commitment to sustainability. Find your new muse.
• •KOMONI Amsterdam | Art-inspired, sustainable stationery. We craft unique wooden notebooks & gifts from recycled materials to inspire your creativity. ✨